The foundation of every successful medical marketing campaign is search engine optimization (SEO) combined with a splash of paid advertising. There is something especially unique about the medical community –…

Creating an engaging website is critical for any business. A great website can attract viewers, drive interest in your brand – and, of course, boost sales! One of the most…

When it comes to marketing, getting your webpage as high up on the Google search results page is critical for success. There are a variety of techniques to attempt to…

Google Analytics is a great online tool for helping you understand who and why people are visiting your website. Too often companies make the mistake of solely focusing on either…

Email marketing is a well-known way to boost interest in your brand and drive sales while keeping costs down. As effective as email marketing can be, however, it’s easy to…

Pinterest is a trending topic in the marketing industry – and for good reason. If you haven’t implemented a Pinterest strategy for your business, you’re doing it wrong. Over 2…

The famous Virtual Pinboard, also known as Pinterest, has been proven to be the most powerful global platform in the world of internet marketing. Surprisingly, research has found that users…

Although ignorance is bliss, we all can’t ignore the fact that Facebook advertising is the next big thing, and it’s finally here. Many businesses are still not convinced that Facebook…

In this modern day and age, e-commerce has one rule: always be on. Regardless of time zone, holiday, or day of the week, consumers expect to always be able to…

Franchises offer the backing and support of a well-known brand – but there is so much more to operating a successful business than a name (albeit, a well-recognized one). While…

Search engines ultimately exist to provide users with results that are relevant to their search query. Effective SEO campaigns are created based on a solid understanding of how your audience…

Many lawyers have shown an overt interest in writing their own blogs, whether it be law-related, personal or Buzzfeed-esque. No matter what topic you decide on, starting a blog is…