ChatGPT ads are AI-native advertising units: contextually targeted, clearly labeled sponsored cards displayed beneath AI-generated answers in the ChatGPT interface. They represent a fundamentally different ad format from what marketers…

The experts from Next Level Marketing expand on the value of putting the coronavirus small business relief into a digital marketing strategy.

There is no one-size-fits-all solution for marketing, especially digital marketing. Algorithms, industry best practices, and technology are constantly evolving. In the dominion of digital marketing, companies that are able to…

Rumors have been swirling around the PPC world lately about the death of last-click attribution modeling. An attribution model is the set of rules used by AdWords to figure out…

Every e-commerce business wants to see their product on the digital “top shelf”. Google Shopping lets you do just that, but its real estate comes with a price. Google Shopping…

In the PPC world, to determine if your ad will be successful or not, you must look at your ad’s Quality Score.  Your Quality Score will have an enormous impact…

Unfortunately, many people believe AdWords is something they can learn and master without properly studying this advertising vertical.  Though difficult to understand, AdWords can be one of the best marketing…