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Grow Your Brand Through Paid Search

Through Award-Winning:

 

Get your FREE PPC Video Analysis & Strategy







Backed by 20+ years of online marketing data, we analyze your campaign, recognize your mistakes, and provide an advantageous strategy to maximize results. We will then present the facts to you in a private video that you can watch at your leisure.

Free PPC Audit & Strategy

Free Landing Page CRO Analysis

Free Competitor Analysis

One-On-One Consultation With
Our Chief PPC Strategy Officer

Free Same Day Custom PPC
Protocol & Rate Quote

Use Proven Visitor-To-Lead/Sales
Conversion Rate Techniques

Featured Clients Of The Month

  • Increased advertising clicks by 387% vs the previous year while dropping the cost per click by 62%.
  • Increased online lead generation from paid advertising by 100% vs previous year.
6,000 4,000 2,000
  • Jan
  • Feb
  • Mar
  • Apr
  • May
  • Jun
  • Jul
  • Aug
  • Sept
  • Oct
  • Nov
  • Dec
368.83% 60.26% 97% 40.34%
  • Increased advertising clicks by 192% vs the previous year while dropping the cost per click by 58%.
  • Increased online revenue from paid advertising by 810% vs previous year.
6,000 4,000 2,000
  • Jan
  • Feb
  • Mar
  • Apr
  • May
  • Jun
  • Jul
  • Aug
  • Sept
  • Oct
  • Nov
  • Dec
270.77% 40.79% 376.44% 809.54%

PPC
Guarantee

Most PPC agencies don’t offer a guarantee simply because they are not confident that they will produce results. The NLM PPC Guarantee is simple: If you don’t receive at least a 3-1 Return on Investment in the first two months through your managed PPC campaign, you don’t pay us a management fee.

What is Pay-Per-Click Advertising

Top 3 Paid Ad Spots Get 41% Of The Clicks On The Page

Pay-Per-Click advertising is one of, if not the most, effective and sustainable forms of digital advertising. Unlike most advertising avenues, PPC (Pay-Per-Click) allows businesses to target individuals who are actively searching for their exact services.

Think about the last time you were in need of a hotel to stay in or an emergency plumber in your area. We can almost guarantee that you turned to a search engine for answers, as more than 6 billion others do on a daily basis via Google.

With over 63,000 searches occurring on Google every second and a variety of new advancements made through targeting, ad space, and more, Google Ads has become the premium paid placement platform for all businesses, whether you own a service-based or product-based company.

Unlike Search Engine Optimization (SEO), which is a long-term strategy, PPC Advertising generates immediate results that are measurable and completely controllable. With PPC campaigns, we are able to target users based on their age, household income, gender, parental status, interests, and much more. This customizable audience layering technique combined with high-intent keyword targeting produces undeniable results from day one.

Pay-Per-Click Marketing is just as it sounds—you only pay when a user actually clicks your ad. However, at Next Level Marketing, we know that clicks don’t mean business, which is why we research, design, and optimize campaigns to produce conversions from the start.


Why
PPC?

The benefits of PPC (Pay-Per-Click) advertising are endless. Whether you’re in need of instant traffic, specific audience targeting, or immediately qualified leads, PPC can skyrocket your business into success. 

The ability to take control of every aspect of the campaign is what sets PPC apart from other marketing initiatives. You determine when your ad is seen and by whom. You can even decide the maximum cost you want to pay. With extensive control like this, you are able to connect with the ideal demographic, making for more qualified traffic and a higher potential for more conversions, whether that be leads or purchases.

  • Instant Traffic

  • Easy To Target Specific Audience

  • Pay Only For Performance

  • Total Control Over Campaign and Easy to Measure

  • Paid Ads Typically Take Up 85% Above-The-Fold Pixels

  • 46% Of People Searching Can't Identify Paid Ads On Search

 

Display
Advertising

Reach potential clients through captivating display ads and highly targeted campaigns across millions of websites.

Mobile
Advertising

Advertising to users on mobile devices allows businesses to expand their reach to those who are on the go and have a strong intent to make a purchase or initiate a phone call.

Video PPC
Advertising

Paid Video Advertising is an entertaining and intriguing way to drive potential clients to your website or landing page to complete a goal – phone call, form fill, purchase, and much more​.

E-Commerce +
Google Shopping

Google Shopping dynamically places the most relevant products at the top of the page. This integration allows users to browse product listings directly from the search results without having to scramble through multiple websites.

Next Level Marketing is a Premier Certified Google Partner

In addition to the standard Google Partner benefits, Next Level Marketing proudly belongs to the Google Marketing Solutions Acceleration Program. With this status, we are designated our very own Google Strategic Partner Manager who provides us with exclusive access to new product offerings, analytical insights, and superior customer support.

PPC - The NLM
Way

At Next Level Marketing, we are well-equipped with Paid Advertising Specialists who are certified in Google Ads, Google Analytics, Bing Ads, and a vast majority of other paid platforms. Our team of marketers has a broader skillset than most and a deeper knowledge of how PPC campaigns should be run. 

Simply said, we do not operate PPC campaigns like most companies. 

Without giving away our secrets, here are some ways we run paid placement like no one else:

  • We never launch a campaign without conversion tracking in place. Whether that be for phone calls, form fills, live chatbots, or purchases, a campaign cannot be optimized without conversion tracking.
  • Our PPC Specialists proactively add an exhaustive list of negative keywords to each campaign to prevent any irrelevant traffic and clicks. Thus, utilizing your ad spend for only the most relevant and qualified individuals.
  • Our team preemptively adds audiences and detailed demographics on observation to determine which audience buckets are converting the most efficiently.
  • Each account manager performs maintenance to campaigns several times per week to ensure all bid adjustments, keyword bids, and search terms are updated and relevant.
  • Every landing page we create is optimized for conversions and is scanned on a daily basis to ensure it is working properly and conversion tracking is in place at all times.
  • Our campaigns are structured with a specific hierarchy that is organized and makes campaigns simple to optimize and manage.
  • With an in-depth knowledge of Analytics, our paid specialists are able to read, analyze, and get creative with new strategies to enhance performance.
Before PPC
After PPC

953,4021.6 MAnnual Impressions

12,87938,764Annual Clicks

619868Annual Goal Conversions

Proper PPC Management is Rocket Science. That’s why each of our clients receives a dedicated team of experienced PPC Mad Scientists™. Our PPC Team is supervised by a Paid Advertising Director with a minimum of 10 years of hands-on experience. Every member of our PPC Team has proven experience in local and national campaign management, all campaign types, and in managing a wide scope of marketing budgets.

What Our Clients Are Saying...

Anna Shapiro, Esq., LLM

Shapiro Law Group, PC

Compared to our previous marketing company, our leads are flowing in, they are better quality leads and it is keeping us extremely busy. I am very impressed with Next Level Marketing.

Matthew J. Elias, FAAD

Elias Dermatology

Next Level Marketing has provided outstanding service since day one. The PPC Strategy has me ranking number one in my area and I’ve never been busier.

Why NLM's PPC
Management

Our dedicated team is comprised of some of the earliest practitioners of paid search. Our exposure to the industry pre-dates the launch of Google, as we were one of the earliest adopters of Google Ads, launching our first campaign in 2001. Over his 18-year career, our co-founder is responsible for managing over one billion dollars in Google Ads spend. He has optimized thousands of campaigns that have generated his clients a substantial ROI, saving hundreds of millions of dollars in wasted ad spend. With over two decades of experience generating leads through paid advertising, you can rest assured you are in the best of hands with Next Level Marketing. For organizations that are brand new to the space or being dominated by their competitors, NLM’s PPC management evens the playing field—immediately. Let us help you capture your market today!

What Makes Us The Best Display & Search Solution For Your Business?

Expert Setup:

We create search & display solutions that are proven to produce conversions, whether you’re a lawyer, surgeon, or e-commerce store. No two businesses are identical, so no two advertising campaigns should be either. Each campaign that we build leverages the optimal product mix based on your business model and goals.

Why NLM's PPC Management?

At Next Level Marketing, we are well-equipped with Paid Advertising Specialists who are certified in Google Ads, Google Analytics, Bing Ads, and a vast majority of other paid platforms. Our team of marketers has a broader skillset than most and a deeper knowledge of how PPC campaigns should be run.

A/B Testing:

A/B testing ad copy and landing pages is crucial to running an efficient campaign. We view the process as a critical component of a successful PPC initiative. We employ a full marketing team and development department that can create winning ads and relevant landing pages to maximize conversions for any business.

Real-Time Account Optimization:

If you let Google, or any algorithm/software for that matter, optimize your campaigns for conversions, you will fail. Data needs to be mined in real-time, by real people, who have a vested interest in the success of the campaigns and have their finger on the pulse. Our team never uses algorithms to manage our clients’ campaigns and money. Each campaign is managed in real-time by a dedicated professional. Every aspect of your campaign will be scrutinized and analyzed (as it should be). We use these metrics to maximize our clients’ profitability through paid search.

Conversion Optimization:

After a click conversion, we use heat-mapping and visitor recording to understand how users interact with your website. Utilizing this data, we can assess potential pitfalls with your website and restructure your landing pages to increase conversions.

Data-Driven Keywords & Orientation:

Intelligently run campaigns utilize laser-focused keywords alongside the implementation of thousands of negative keywords, which are cultivated on a client-by-client basis. Having the right keywords and negatives are only the beginning, finely tuning your match-types plays an integral part in the success of your campaign as well.

Expert Tracking:

All paid ads are tracked within their respective interfaces, but we also integrate this data into our proprietary tracking platform to understand which keywords, ad groups, and campaigns are most successful. With this information, we can continuously optimize your campaign to increase conversions. All of our clients have full administrative access to their client dashboard. We want our clients to see how this process works and are 100% transparent when it comes to our reporting.

Quality Score Optimization:

We maximize your campaign’s “Quality Score” to ensure that you are receiving the highest positioning possible at the lowest cost. Lower costs lead to better utilization of your budget, receiving lower-cost conversions, and maximizes your ROI.

Award-Winning Ad Copy:

Digital advertising is a game of inches. Small changes in your ads response rates can trigger massive improvements in your profitability, lower your CPC, and increase your positioning. All of our text, display, lightbox, shopping, and remarketing ads are custom-created and trial-tested. We use historical call-to-action data we have collected over the past two decades to ensure our clients receive a high conversion rate from the start.

Pinpoint Targeting:

Targeting your ads properly, to the right audience, is one of the most crucial aspects of running a successful campaign. Google, for instance, allows you to target by location, age, gender, interest, device, parental status, income, and many other metrics. Knowing your targeted audience, setting up parameters, and optimizing based on collected data is key.

Continuous Strategy Experimentation:

Some PPC marketers make the mistake of placing too much emphasis on sticking to old strategies. The best PPC marketers invest in new strategies to uncover incremental traffic while still caring for their core campaigns. We will conservatively invest a portion of your monthly budget in new strategies at a level reflective of your risk. We openly share our strategies with clients and will keep you informed of what we are doing to improve performance.

How To Get Started With PPC

The journey of a thousand miles begins with a single step.

Step 1

Strategy Session

Step 1 Strategy Session

The first step in our process is to have a meeting with one of our Business Development experts to determine your marketing goals, objectives, and budget. An initial strategy session and presentation will also take place during this time, so we can learn every salient detail of your business and your unique value proposition.

Step 2

Comprehensive Review

Step 2 Comprehensive Review

The next step is to analyze your website to ensure it is conversion optimized. A poorly constructed website or landing page can have detrimental effects on conversions. Placement of forms, phone numbers, content, imagery, page load speed, and mobile usability are some key factors in determining if a visitor will convert into a potential customer. If website conversion optimization is necessary prior to advertising, we will not move on to the next step in the process until it is corrected, either by us or your current website provider. We will let you know this information up-front so we are not wasting each other’s time or money.

Step 3

Competitor Analysis

Step 3 Competitor Analysis

We will perform a full competitor analysis, which includes digging deeper into your top competitor’s campaigns and budget to see what keywords they are targeting, where we can capitalize, and what we can emulate.

Step 4

Custom PPC Solution

Step 4 Custom PPC Solution

After we have thoroughly vetted your competitors, had our initial strategy session and conducted our R&D, our PPC experts will custom-tailor a strategy for your business that will be poised for success.

Step 5

PPC On-Boarding

Step 5 PPC On-Boarding

We will send you an onboarding form to be completed. This will give us the access we need to begin the process. Once we have received your onboarding information, and it has been verified, it’s time to meet your team. You will enjoy direct access to a dedicated senior-level PPC expert, as well as an account manager. During the onboarding call, we will cover which services or products you want to focus on, the location you want to target, your unique selling propositions and more.

Step 6

PPC Buildout

Step 6 PPC Buildout

After we have reviewed your PPC strategy with you, it is time to construct your campaigns. This process usually takes 2-3 weeks depending on the complexity of the setup. During this time, your account manager will dive deep into keyword research, campaign construction, ad copy, and more. We will keep you updated on our progress and give you full access to your account during the setup phase.

Step 7

Setup Tracking

Step 7 Setup Tracking

We use multiple industry tools to track conversions and user interaction. These tools and dashboards are set up prior to the launch of any campaigns. To truly maximize your ROI, you must be able to comprehend and constantly analyze your initiatives, campaigns, and client behavior. By doing so, you can continuously improve the effectiveness of your campaigns, maximize results, enhance the user experience, and increase conversion rates. We want our clients to see how the process works and we are 100% transparent when it comes to our reporting practices.

Step 8

Account Review And Launch

Step 8 Account Review And Launch

Once your accounts have been set up, an account review with you and your account manager will take place. Upon approval of the account, we are set for launch immediately thereafter. We will send reporting after the first full month of running campaigns. However, you will always have access to your Google Ads account and your account manager is always reachable by phone or email for any questions you may have.

PPC Managerial
Duties Include

Data-driven PPC
Strategy & Setup

Landing Page Design
and Development

Granular Campaign, Ad
Group, and Keyword Setup

Custom Google Data Studio
Setup & Tracking

Humanized Campaign Management

ROI Centric Bid/Budget Management

Dedicated Google Premier Partner Concierge

Irrelevant Traffic Combating

Custom Ad Copy Design & Implementation

Multi-Layered Targeting for Pinpoint Demographic Accuracy

How Google Determines
Ad Placement

Ad Rank

The best combined CPC bid x Quality score gets best position

CPC Bid

The Max bid you specify for your keyword

Quality Score

How relevant and useful your ad is to the user (CTR, relevance, landing page).

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© Copyright 2020 – Next level Marketing | Privacy Policy | Disclaimer

© Copyright 2020 – Next level Marketing | Privacy Policy | Disclaimer

© Copyright 2020 – Next level Marketing | Privacy Policy | Disclaimer

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