Pay-Per-Click advertising is one of, if not the most, effective and sustainable forms of digital advertising. Unlike most advertising avenues, PPC (Pay-Per-Click) allows businesses to target individuals who are actively searching for their exact services.
Think about the last time you were in need of a hotel to stay in or an emergency plumber in your area. We can almost guarantee that you turned to a search engine for answers, as more than 6 billion others do on a daily basis via Google.
With over 63,000 searches occurring on Google every second and a variety of new advancements made through targeting, ad space, and more, Google Ads has become the premium paid placement platform for all businesses, whether you own a service-based or product-based company.
Unlike Search Engine Optimization (SEO), which is a long-term strategy, PPC Advertising generates immediate results that are measurable and completely controllable. With PPC campaigns, we are able to target users based on their age, household income, gender, parental status, interests, and much more. This customizable audience layering technique combined with high-intent keyword targeting produces undeniable results from day one.
Pay-Per-Click Marketing is just as it sounds—you only pay when a user actually clicks your ad. However, at Next Level Marketing, we know that clicks don’t mean business, which is why we research, design, and optimize campaigns to produce conversions from the start.