Shift To Google Analytics 4

Universal Analytics (UA) has been deprecated and is no longer available as of July 2023. UA ceased processing data on websites entirely after that date. Moving forward, the only analytics solution to use is GA4. Only a few agencies specialize in the comprehensive measurement strategy and setup of GA4, including Next Level Marketing. Next Level recognized the unique opportunity presented by this disruptive shift and how it could provide clients with a competitive advantage in the future of cookie-less advertising if addressed proactively.

By implementing proper website and GA4 setup and segmentation, you can gain an in-depth understanding of the factors influencing your KPIs. This allows you to drive more conversions by identifying the performance type for each conversion channel and determining the content or marketing campaign that works best for delivering specific product/service advertisements.

Measurement Strategy

We know from experience at NLM that the moment you try to follow a one-size-fits-all approach in digital marketing, the campaign will fall flat. We will help you interpret and apply data analytics from your unique business in order to build a custom measurement strategy best suited to either your digital or even offline marketing campaigns.


Google Premier Partner

Know you’re in good hands with an industry-leading Google Premier Partner Agency

Have Confidence in Your Data

Ensure a complete and accurate picture of your data to inform mission-critical decisions

Achieve Higher ROI & Conversion Rates

Accelerate your campaign results, improve UX, and bridge content gaps through actionable insights

Trust The Data You Collect

Google Analytics Audit
With a thorough Google Analytics Audit, you can feel confident about the data collected for your entire analytics account, certain properties, or even specific account views. We offer comprehensive audits that cover everything from international tracking to hyper-focused needs like cross-domain collection, and more!

Measure What Matters- Nothing More, Nothing Less

Measurement Frameworks
We will help you identify the key questions your business needs to answer through analysis and one-on-one sessions. Our senior team of specialists can also provide personalized dashboards so that data is easy to access for anyone in a team or organization, no matter where they are located!

Measure and Track KPIs, Audiences, and Core Objectives

Configuration & Setup
Set up and configure your analytics to work as hard as you do. We can help customize your account for all means of data tracking, including cross-domain metrics like affiliate traffic or social media channels to more advanced features such as eCommerce retailer reports in GTM and server-side tracking.

Comprehensive Reporting for Trends and KPIs

Dashboards & Reports
With our data-driven insights and reporting, you'll be able to make more informed decisions about your business. We offer a range of custom reports that offer critical information on everything from traffic trends to individual user behavior patterns.

Understand the Factors That Impact Your KPIs

Segmentation & Analysis
With proper GA4 setup and segmentation, you can get an in-depth understanding of what influences your KPIs. Drive more conversions by pinpointing the performance type for each conversion channel as well as the content or marketing campaign that is working best for specific product/service advertisement delivery methodologies.

Embrace a Cookie-Less Future

Google Analytics 4 Migration
In July 2023, GA3 will be permanently sunsetted, marking the shift from session-based tracking to event-based. Failing to set up your GA4 with conversion events relevant to your business will lead to a huge lag in data collection. Face the future with confidence and stay ahead of your competitors by embracing the shift to data-driven advertising.

Stop Data Loss In Its Tracks

Server Side Tracking
Navigate confidently through recent changes in cookie policies and privacy regulations without affecting the performance of any mission-critical applications on your website. Server side tracking minimizes data loss for traffic in Google Analytics, Google Ads, Facebook, Linkedin, and more!

Empower Your Team’s Decision Making

Account Management & Consulting
The future of data strategy is now. Our comprehensive analytics and value-added reports empower your marketing and IT teams to ensure accuracy, establish the right benchmarks for resource planning, and offer an informed course of action for the future of your business. Expect cutting edge tools and meaningful reporting that propels them towards success!

Why Choose NLM

Google Analytics 4 is the most effective solution for all major marketing data challenges.

Enhanced Conversion Setup

A successful digital marketing campaign is measured by a conversion goal unique to your business. Whether you are lead generation or e-commerce, we can setup a custom series of conversion events to track the user journey on the most granular level every step the way. Whether it’s phone calls, form submissions, purchases, or button clicks, we will engineer a sophisticated enhanced conversion measurement protocol to ensure every piece of data counts.

Offline Conversion Setup

Offline conversion setup answers the million dollar question in digital advertising: A lead has filled out a form or otherwise engaged with your ad- but what happens to that lead now? Sometimes, an ad doesn’t directly lead to a sale, but instead may ignite the overall purchase intent as the user begins their initial stages of research and customer journey. Our advanced offline conversion setup can precisely capture valuable actions for each stage of an incoming lead that has resulted from your ad investment. With offline conversions, we can “feed the machine” that post-conversion information, and effectively optimize the campaigns to track and target the most profitable prospects for your business.

Offline Conversion Automation

We understand that “feeding the machine” can be a time consuming task for a business owner. Through seamless automations, we can automate the process of identifying each user within each stage of the funnel before a completed conversion occurs. Let us do the leg work setting up these comprehensive automation triggers while you sit back and watch the leads flow in!

Cookie Collection Implementation & Best Practices

Have you ever visited a website and been met with a popup request to allow cookies? While this seems to be the case with nearly every website in the modern day, cookies as we know them will no longer exist in the evolving future of online advertising. At a glance, cookies are small pieces of data that websites use to recognize repeat visitors and store small amounts of data about those users. Cookies may store information about you, such as which web pages you have visited and what actions have been taken on those sites. With our advanced cookie collection service, we will help you set up custom data collection tools that are equally effective as cookies, and help your website stay compliant with new data privacy laws.

Offline Conversion CRM Implementation and/or Google Sheet

Do you want to track every single lead and conversion to optimize your bidding strategy up to the minute? We thought so. By integrating your Customer Relationship Management (CRM) directly into your Google Ads account, we are able to feed Google the information about closed won deals, and ensure your campaigns are automatically optimizing in real time based on those data points to secure more leads with similar online behaviors and demographic information. Don’t have a CRM? No problem! We can also funnel that information directly to a dynamic spreadsheet and feed Google information about your qualified leads with no additional software required.

Data Layer Setup & Best Practices

When it comes to accurate data measurement in your ad campaigns, sometimes there’s more than what meets the eye. Uncover every key data point behind the layers of your website that contain information generated by visitors engaging each and every day. By setting up a data layer to collect and pass information through to your ad campaigns, you can rest assured that you are in compliance with online privacy laws all while collecting accurately hashed data points behind your leads and making the most of every advertising dollar spent.

Learn More about the Benefits Of Upgrading to GA4

Data collection and analysis means you can continuously learn, adapt, and improvise according to your customers’ needs, demands, and aspirations. With advanced automated analytical tools and algorithms, your brand message, media mix, timing, and elements of personalization can keep evolving for optimal targeted traffic, leads, and conversions.

awards and recognition

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Google Analytics 4 Setup

Data collection through Google analytics is an ever-evolving saga. For over 10 years, Universal Analytics (UA) has been the source of truth for data regarding web traffic, user behavior, and online purchase attribution. On July 1, 2023- that is all about to change. Google recently introduced the new age of analytics- Google Analytics 4 (GA4). UA will officially be replaced by GA4 in the summer of 2023, and in order for your business to stay competitive in the digital marketing world, you must prepare for this shift. There is no 1-to-1 migration option for this shift. It’s an entirely new platform that requires a custom build from the ground-up. The sooner this platform is set up correctly, the sooner your business can start collecting valuable data about site visitors and behavior in order to make actionable and strategic decisions about your marketing campaigns. GA4 setup with Next Level Marketing ensures correct data collection from the start, and the opportunity to educate yourself and your team about this revolutionary new means of online data collection.

Google Analytics 4 Custom Audience Building

Audiences are the heart and soul of a successful digital marketing campaign. With a correct GA4 setup, you can leverage these audience insights into custom audience creation for your Google Ad campaigns and beyond. The understanding of your target audience combined with our understanding of these sophisticated new data collection and tracking tools are the secret sauce that will supercharge your campaigns and make the most of your advertising dollars with every click. Whether you want to segment by device type or location, demographics or purchase behavior, or even targeting users with similar online behaviors to high-value converters in the past, custom GA4 audiences can make that possible.

Customer Match List Setup, Segmentation & Automation

Let's say your business has a customer who bought from you in the past. You can use their data to find other customers like them and show ads tailored for them across Search, the Shopping tab, Gmail, YouTube, and Display. Not only that, but with Customer Match we'll make sure the targeting algorithm is constantly updating so it will always be relevant, which means more people seeing what they want when they browse online. Using this method alongside our best-in-class automation setup, all of these targeted ads will reach the right audiences at the right time without you having to lift a finger!

Google Tag Manager Optimization

With strategic Google Tag Manager installation and optimizations, we can help improve your site speed by only firing tags on necessary pages, pausing tags that are not in use, and only firing certain tags after a period of time or scroll delay. With just a few clicks, our Google Tag Manager optimization process can help your site perform better to ensure a smooth customer journey, all while collecting clean and actionable data points to better inform your campaign strategy.

Google Tag Manager Server Side Tracking Setup

Every website is different, but with Google Tag Manager server-side tracking, we have the ability to move measurement tag instrumentation from your website or app to a server-side processing container on Google Cloud Platform (GCP), or any other platform of your choosing. This robust and highly technical tracking setup offers a few advantages over client-side tags: improved performance, better site security, and peace of mind that your visitor data is always safe and secure in a customer-managed environment.

Custom URL Parameter Setup + Proprietary Next Level Marketing Google Script

Want to know each specifiic ad that leads to a conversion? Our custom google scripts are engineered by veteran development experts to ensure every data point from every click is accounted for. With custom-made unique tracking URLs and Google scripts we can identify the exact paid ad that is leading to a conversion, and optimize your campaigns and bidding strategies accordingly. With this information, we can strategically optimize your campaign and continue to create ads that your direct audience will engage with.

Clients That Nlm Proudly Serves

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What Our Clients Have To Say About Working With
Next Level

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"We got the ultimate goal of being on the first page of Google" - Samson Magid

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"Strategies employed by Next Level had greatly increased our bottom line" - Louis DeVoto

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"Next Level Marketing is keeping me busy which is a good thing" - Anna Shapiro, Esq., LLM

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"Next Level Marketing has provided us outstanding service"- Matthew J. Elias, FAAD

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"I've been unbelievably impressed with their services"- Ryan Stoddard

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"I highly recommend Next Level Marketing" - Fred Steinberg


Work Ethic

Acclaimed novelist John Irving said “You've got to get obsessed and stay obsessed”. That rings true for us every time we have the opportunity to bring a brand’s vision to life!


We’ve done the research so that you don’t have to! Expect a dedicated team of experts and specialists with decades of combined experience to get you where you want to be.


Your success is our success! Most agencies don’t offer Dynamic Deliverables simply because they are not confident that they will produce results- but that’s not our style.


To be an effective marketer is to be a forever student. We are always seeking ways to be better, faster, and more creative, staying on the bleeding edge of tech for our clients.


We get it- your business is your baby. We want you to know it’s in good hands! Expect prompt communication (from a real human) and regular reporting to keep you in the loop.


Great work takes a village- digital marketing is no exception. We’re more than your agency, we’re your partner, and we’re ready to collaborate with your team every step of the way.

Get a quote or schedule a
free consultation

At Next Level Marketing, our GA4 specialists will collaborate with your
in-house marketing team to help them refine and sharpen their digital and even offline
marketing campaigns with a high degree of precision and efficiency.

Get a GA4 quote

What's Included

  • Action plan with estimated timelines
  • Free GA UA Audit
  • 2-day delivery


Schedule a FREE Consultation

What's Included

  • Your business needs discussion
  • Migration process outline
  • Quality Assurance


Doing The Right Things For Over
Two Decades

Happy Clients
Awards Won
Multi-certified Team Members

A Different Breed
Of Advertising

Overtake Your Competitors With Nlm's GA4 Strategies

Customization is the name of our game! We understand that no two brands are exactly alike, so no two campaigns can take the exact same approach. We pride ourselves in our ability to combine decades of successful marketing strategies with the flexibility to stay nimble in the face of ever-changing markets and algorithms. We offer scalable plans as dynamic as your growing business, and work with you every step of the way to turn your vision into something tangible for the world to see (and love).

As Seen In

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The GA4 Team

Next Level's Specialty Marketing

At Next Level, we excel in crafting tailored marketing solutions that cater to specific industries. Our proven track record of delivering exceptional results, with campaigns generating three times more success compared to our competitors, is a testament to our expertise.

We are well-versed in the intricate demands of specialty marketing, and will design a strategy that is customized to your business’s needs. Our Next Level approach ensures that your campaign is optimized for maximum customer engagement. Experience the difference with a Next Level specialty marketing campaign.
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Accounting & Auditing

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Restaurants & Hotels

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Security & Manpower

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Auto Spare Parts

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Medical & Clinics

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Car Rent & Transport

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Government Sectors

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Online E-Commerce Platforms

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Legal & Lawyers

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Event Marketing

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Oil & Gas Companies

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Homecare Services / Landscaping / Lawn Care

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Travel & Tourism ( Hotels, Activities, etc )