Prepare for the Shift To Google Analytics 4
The shift away from Universal Analytics (UA) in 2023 is not optional. When the term “sunset” is used, that’s just a gentle way of saying that on that date, UA will no longer be processing data on websites, period. Only a small handful of agencies specialize in the intensive measurement strategy and setup of GA4, one of them being Next Level Marketing. Next Level saw the unique opportunity in this disruptive shift and how it could actually lend itself to giving clients a competitive edge in the future of cookie-less advertising if tackled proactively.
With proper website and GA4 setup and segmentation, you can get an in-depth understanding of what influences your KPIs. Drive more conversions by pinpointing the performance type for each conversion channel as well as the content or marketing campaign that is working best for specific product/service advertisement delivery methodologies.