Google Analytics is a great online tool for helping you understand who and why people are visiting your website. Too often companies make the mistake of solely focusing on either…
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Email marketing is a well-known way to boost interest in your brand and drive sales while keeping costs down. As effective as email marketing can be, however, it’s easy to…
Pinterest is a trending topic in the marketing industry – and for good reason. If you haven’t implemented a Pinterest strategy for your business, you’re doing it wrong. Over 2…
The famous Virtual Pinboard, also known as Pinterest, has been proven to be the most powerful global platform in the world of internet marketing. Surprisingly, research has found that users…
Although ignorance is bliss, we all can’t ignore the fact that Facebook advertising is the next big thing, and it’s finally here. Many businesses are still not convinced that Facebook…
In this modern day and age, e-commerce has one rule: always be on. Regardless of time zone, holiday, or day of the week, consumers expect to always be able to…
Franchises offer the backing and support of a well-known brand – but there is so much more to operating a successful business than a name (albeit, a well-recognized one). While…
Search engines ultimately exist to provide users with results that are relevant to their search query. Effective SEO campaigns are created based on a solid understanding of how your audience…
Many lawyers have shown an overt interest in writing their own blogs, whether it be law-related, personal or Buzzfeed-esque. No matter what topic you decide on, starting a blog is…
Guerilla marketing is everywhere nowadays, whether you realize it or not. From the days of slapping stickers on signs in busy intersections, guerilla marketing has entered the digital age of…
A video is the most valuable type of content out there and, also, the most consumed by online users. It’s no surprise YouTube has become an incredibly powerful platform for…
Teamwork makes the dream work. That is true in many parts of life: in business, in sports, and in our personal favorite, local SEO. When you are trying to optimize…
Rumor has it that long-form articles and content are way more engaging than the spark notes versions. Seems pretty logical, right? Wrong. If you’re thinking of creating dynamic and captivating…
Rumors have been swirling around the PPC world lately about the death of last-click attribution modeling. An attribution model is the set of rules used by AdWords to figure out…
So you’ve decided to open up a chain business. Congratulations! It’s a big step to take, and a very profitable one too, considering that franchises generate more than $2.1 trillion…
Link building is your secret SEO success sauce. Although the scenery of SEO and link building is always changing, building quality links is vital to be found in search engines….
Recently, a plethora of consumer electronics devices with voice assistant functionality have started invading our living rooms. Products like Amazon Alexa, Google Home, and the Apple HomePod are instigating a…
Every e-commerce business wants to see their product on the digital “top shelf”. Google Shopping lets you do just that, but its real estate comes with a price. Google Shopping…
2018 will likely bring with it some gamechangers for the world of digital marketing. Sure, people say that every year, but man just look at what happened over the past…
SEO is an ever-evolving field. From Google algorithm updates, to a mobile first index, to RankBrain and the rise of AI,– it’s safe to say what worked five years ago…
