Today, reaching your target audience is easier than ever, provided you have the knowledge and ingenuity. LinkedIn is one of the social platforms that offers brands a shop window to…
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“Content is king.” It’s something you likely hear over and over again in the digital marketing world. Often, when you hear about the need for great quality content, you’re left…
If you’re in the SEO world, you’ve heard it before: Content is king. Blogging and content writing is a crucial step in any well-developed SEO strategy. Blogging increases your presence…
Everywhere you turn online you are bombarded by celebrities recommending products. Nowhere is this more obvious than on social media. Influential celebrities such as Kim Kardashian have the power to…
“Content is king.“ It’s an old trope you’ll hear over and over again. The thing is, it’s true. Creating dynamic content is difficult. Fortunately, there are content marketing experts out…
There are so many advantages of digital marketing and its impact on improving the business that to list them all would be nearly impossible. One of the advantages that digital…
What exactly is a website content audit? The term says it all -= a web content audit is an in-depth analysis of your company’s material; it shows you what content…
What is link building? Simply put, it’s getting other websites to link back to yours. But not every link matters and not every link will yield a positive result. Google…
Websites: Life After Launch Congratulations! Your website is finally live! This is the day you have been dreaming of. After months of planning, writing, keyword research, and endless rounds of…
Social platforms have become the go-to space to increase brand recognition and visibility. No other arena provides such a far-reaching medium. Facebook alone has over one billion active users. Considering…
There’s sometimes confusion over SEO and content marketing and how they tie together. While they are often viewed as two different things, to get better results, they have to blend….
Websites are a vital part of any business – and so is appearing high up on Google’s rankings. To appear higher, some sites use underhand tactics which they think are…
When looking at the big picture, creating great content is just a small part of an effective search engine optimization strategy. Great SEO practices can actually get quite technical, leaving…
Most E-Commerce store owners tend to concentrate on E-commerce SEO strategies while forgetting about some common SEO optimization mistakes that they might be making. If you’re an online store owner,…
Convincing potential customers that your brand is the best choice for their needs is critical to your business’s success. That’s not a controversial statement. But how do you go about…
The healthcare industry is no stranger to thoroughly engaging with each and every patient. From check-in to followup, every touch of a client’s interaction with their doctor is highly personalized….
Social media is a critical tool for businesses. With a worldwide reach, having the right social media strategy can make or break your brand. But, with so many different social…
According to research, there are now nearly 3.2 billion social media users in the world. Yes, you heard that correct. Billion – with a “b.” The average American spends roughly…
There are certain aspects of an e-commerce that every online store should have to stay relevant and to drive sales. Here is our guide to great e-commerce features to add…
Search engine algorithms are the creatures lurking in the darkness. We know they’re there, watching us, but we can’t see them ourselves. Search engine optimization (SEO) is the practice which…
