Many people believe that video is only useful for Search Engine Optimization (SEO). What they don’t know is that video is also important for Pay-Per-Click (PPC) Advertising. Our professional Google Certified experts can use this auction-based marketing system to manage and promote your video ads via YouTube and Google’s Display Network. Promoting your videos on YouTube and the Display Network is an excellent strategy to extend the reach of your campaign even further.
Video advertising is a cost-effective strategy that, like many PPC strategies, you only pay for when users click or view your ads. When looking at ad spend, cost per view (CPV) on video ads are a fraction of the cost per click (CPC) platforms Google has to offer. Competition is also significantly lower, and thanks to Google Ads and Analytics, data on your video’s performance is extremely granular. Running a video PPC campaign gives you the ability to set up multiple ad groups, which display your video’s performance by demographic, topics, and interests. You can also target specific keywords, making the ability to lower your spending and achieve maximum ROI very achievable. Like PPC, video advertising through YouTube and the Display Network provides you with real-time analytics, which helps provide a thorough understanding of users’ buyer behavior.
The trend in video advertising is evident now more than ever as online video accounts for 50% of mobile traffic. Just by clicking play on your video, the viewer is giving you permission to advertise to them about your product or service. One short video can turn into thousands of potential prospects. Mobile video is convenient and users are more likely to be engaged as they search for something specific or are in need of entertainment on the go. Statistics indicate that by showing a video in your ad can increase the chances of a viewer making a purchase by 35%.
One of the best and most efficient ways to use video marketing within your PPC campaign is on your landing pages. Strong landing pages are an integral component of any PPC campaign. A strong landing page will help improve conversions and using videos on these landing pages will help with descriptions and demonstrations. Implementing videos in your PPC landing pages will help educate your audience on your products or services and can help introduce your unique selling point.