Organic social media marketing is everything you do via social media with the exclusion of any paid or sponsored posts. It includes commenting on recent posts, replying to direct messages, creating branded Instagram icons, fashioning engaging content, and more! At NLM, we know from experience that organic social media management is a powerful complement to your paid social ads strategy and that it helps foster a good relationship between your and your target customer.
To ensure that your social media presence is consistent and engaging, building an organic audience is vital. Your Facebook page, Instagram profile, LinkedIn page, YouTube channel, and Google My Business page are popular social networks where your potential or existing customers will turn to when they have any questions and need to know about your company/products.
If your social media pages are outdated or empty, it can have a negative impact on your paid ads. Consumers prefer to trust a page with thousands of followers over a page with no followers and no posts. Many business owners make the mistake of focusing solely on paid social ads, but at NLM, we understand that both paid and organic social media marketing must go hand in hand to create the most effective social media marketing strategy.
