With the new era of smartphones and tablets, mobile search has turned into a way of life for consumers around the globe. Statistics show that 80% of people do not leave home without their mobile device and 61% of smartphone owners use their phone to search every day. Consumers are using their phones to find restaurants, to shop, to research, and more. Mobile PPC ads are your ticket to reaching out to users on the go, who are looking for information, and are intent on making a purchase.
If you do not have a mobile friendly website or are not running mobile ads in your Google Ads campaigns, then you are losing out on sales every day. Mobile search is rising year-over-year and will continue to rise, which means advertisers must adapt or their competitors will steal clients and sales from right underneath their noses.
Consumers are using their mobile devices to:
1. Research Information
Consumers search for information, directions to geographic locations, and virtually anything else they desire via their mobile devices.
2. Buying Products
Consumers now use their mobile devices to purchase products as well. Most mobile users are making inexpensive and impulsive purchases on their mobile devices every day.
3. Search Now & Buy Later
Studies show that consumers start off by doing research on their mobile devices and will continue their research on a PC, where they will convert either through purchase or form submission.