Free SEO Audit & Strategy
Get The Secret Weapons Used By Top Sites
One-On-One Consultation With Our Chief SEO Strategy Officer
Free Same Day Custom SEO Protocol & Rate Quote
Free Competitor Analysis
Use Proven Visitor-To-Lead/Sales Conversion Rate Techniques
Local Search refers to results that are returned from Google and Bing that contain geo-targeted keywords that search engines pick up as having local intent. Local SEO strategies are techniques designed to achieve increased visibility for businesses trying to rank for keywords in a specific region. Prospective customers are looking for your business online, and by optimizing your local search listings, you will increase your chances at bringing in new customers directly to your business.
To qualify for a local business listing, your business must meet all of the following criteria:
(not a toll-free number, call tracking number, or
shared phone number)
(not a shared address or virtual office)
Search engines like Google and Bing have revolutionized how businesses interact with local communities. Google handles more than 100 billion searches around the world every month. Of those searches:
Since 2009, Google has shown local search results for generic searches, meaning that users no longer need to include a city or state in their search to be shown local results that are within their location. If you sell products or services that are geo-targeted, local search optimization is a MUST.
4 Reasons Local SEO Should Matter To You
At Next Level Marketing, we will help you achieve the highest local search rankings by handling your reputation management. We will do this by efficiently managing the following areas:
Arguably the most important factor in local SEO is accurately giving search engines and local listings your correct NAP. According to Moz, the number one negative local ranking factor is a listing with a false business location. The third biggest negative ranking factor is a mismatched NAP. Consistency is the biggest factor when it comes to NAP. At Next Level Marketing, we focus on ensuring your NAP is correct and consistent throughout your website and everywhere else your business appears (local listings, social media accounts, review websites). Google will fail to properly index your website if your NAP is inconsistent across your businesses different listings.
The creation of local business listings is of the utmost importance when it comes to local SEO. Local business listings are online profiles that contain your NAP and other details about your business. There are thousands of listings and directories where local businesses can create their own business profiles. The most popular ones are Yelp, Bing Places, Yellow pages, etc. Each newly created local listing increases the likelihood of your business being found by potential customers, in addition to search engines. The more listings and directories your business is in, the more visible you are to search engines, and the more search engines trust the accuracy of your business data.
The bottom line is local reviews, not just Google reviews, have a direct effect on your local search rankings. Reviews are not just important for customers. They are important for Google, too. Google consistently promotes local results that have "higher" reviews, rather than those with "lower" reviews. If Google sees you have phenomenal reviews, they will promote your local search ranking even higher. If you have bad reviews, Google will demote your business. That is why we focus on handling your reputation management and bringing in as many positive reviews from as many high authority sites as we can, while simultaneously weeding out the negative ones.
Link building is incredibly important and often overlooked. Local SEO relies heavily on links from other local websites that are relevant to your company. Which is why local directories and listings are extremely useful for link & citation building. The more links and citations you have, the higher your local rankings will be. We focus on bringing in a wide variety of links and citations by creating profiles on other directories. Creating 100% complete profiles on top directory websites is extremely tedious but also extremely important for your localized rankings.
Since Google is always changing its algorithms and ranking factors, your local SEO must be managed not only consistently, but most importantly accurately. Our local SEO services will ensure all company information is correct across directories, listings, and social media accounts. By doing so we will boost website visibility, domain authority, organic ranking, and earn higher local rankings than your competitors.
At Next Level Marketing, our goal is to get your business the most traffic, qualified leads, and exposure at an affordable cost. By utilizing our set of proven local SEO techniques, we will in turn get your company the local rankings you’re seeking. Contact a Google Certified Partner today to find out more information about our local SEO services.