Guerrilla Marketing in the 21st Century
Guerilla marketing is everywhere nowadays, whether you realize it or not. From the days of slapping stickers on signs in busy intersections, guerilla marketing has entered the digital age of…
How to Optimize YouTube Videos and Get More Views
A video is the most valuable type of content out there and, also, the most consumed by online users. It’s no surprise YouTube has become an incredibly powerful platform for…
Local SEO for Franchises: Best Practices
Teamwork makes the dream work. That is true in many parts of life: in business, in sports, and in our personal favorite, local SEO. When you are trying to optimize…
Write Less, Tell More: Why You Need to Create 10x Content
Rumor has it that long-form articles and content are way more engaging than the spark notes versions. Seems pretty logical, right? Wrong. If you’re thinking of creating dynamic and captivating…
The Death of “Last-Click” – Understanding AdWords Attribution Models
Rumors have been swirling around the PPC world lately about the death of last-click attribution modeling. An attribution model is the set of rules used by AdWords to figure out…
Franchise Marketing 101
So you’ve decided to open up a chain business. Congratulations! It’s a big step to take, and a very profitable one too, considering that franchises generate more than $2.1 trillion…
Link Building: The Game-Changer in SEO
Link building is your secret SEO success sauce. Although the scenery of SEO and link building is always changing, building quality links is vital to be found in search engines….
Voice Search is About to Change Everything
Recently, a plethora of consumer electronics devices with voice assistant functionality have started invading our living rooms. Products like Amazon Alexa, Google Home, and the Apple HomePod are instigating a…
How To Make Google Shopping Work For You
Every e-commerce business wants to see their product on the digital “top shelf”. Google Shopping lets you do just that, but its real estate comes with a price. Google Shopping…
Our 2018 Digital Marketing Predictions
2018 will likely bring with it some gamechangers for the world of digital marketing. Sure, people say that every year, but man just look at what happened over the past…
Five Legal SEO Tools You’re Not Using (But Should Be)
SEO is an ever-evolving field. From Google algorithm updates, to a mobile first index, to RankBrain and the rise of AI,– it’s safe to say what worked five years ago…
“Content is King” is Outdated
Digital Marketers have always used the phrase “Content is King”. In all honesty, that isn’t the right mindset people should have on the subject. I’m not saying this to stir…
