Why a Website is Never “Done”
Websites: Life After Launch Congratulations! Your website is finally live! This is the day you have been dreaming of. After months of planning, writing, keyword research, and endless rounds of…
Five Ideas to Connect SEO and Content Marketing for Improved Results
There’s sometimes confusion over SEO and content marketing and how they tie together. While they are often viewed as two different things, to get better results, they have to blend….
Why is My Website Being Mistaken for Spam?
Websites are a vital part of any business – and so is appearing high up on Google’s rankings. To appear higher, some sites use underhand tactics which they think are…
Five Hacks to Help You Deal with Your SEO Problems
When looking at the big picture, creating great content is just a small part of an effective search engine optimization strategy. Great SEO practices can actually get quite technical, leaving…
10 eCommerce SEO Mistakes to Avoid
Most E-Commerce store owners tend to concentrate on E-commerce SEO strategies while forgetting about some common SEO optimization mistakes that they might be making. If you’re an online store owner,…
Outdated SEO Tactics That You Should Stop Using
Search engine algorithms are the creatures lurking in the darkness. We know they’re there, watching us, but we can’t see them ourselves. Search engine optimization (SEO) is the practice which…
7 SEO Tips You Need to Know Before Launching A New Website
Creating an engaging website is critical for any business. A great website can attract viewers, drive interest in your brand – and, of course, boost sales! One of the most…
How to Write Meta Descriptions
When it comes to marketing, getting your webpage as high up on the Google search results page is critical for success. There are a variety of techniques to attempt to…
The Google Analytics Guide to Understanding Your Website’s Visitors
Google Analytics is a great online tool for helping you understand who and why people are visiting your website. Too often companies make the mistake of solely focusing on either…
Understanding Searcher Intent: Time for Your Breakthrough
Search engines ultimately exist to provide users with results that are relevant to their search query. Effective SEO campaigns are created based on a solid understanding of how your audience…
Local SEO for Franchises: Best Practices
Teamwork makes the dream work. That is true in many parts of life: in business, in sports, and in our personal favorite, local SEO. When you are trying to optimize…
Franchise Marketing 101
So you’ve decided to open up a chain business. Congratulations! It’s a big step to take, and a very profitable one too, considering that franchises generate more than $2.1 trillion…