There is no denying the fact that a strong social media presence can enormously benefit lawyers. Data shows that 17% of Americans prefer to find a lawyer by searching online. Another 17% say that they prefer to choose a lawyer only after visiting their website. In other words, if you are not on social media, it can make it harder for potential clients to find you.
Let us now take a look at five of the best social media platforms for lawyers.
If you are not on Facebook, you are doing social media marketing wrong. The platform boasts of more than two billion active users – including 255 million users in the United States alone. The best part about Facebook is that it has several built-in tools that allow you to find and connect with your target client base with pinpoint accuracy.
This is a key reason why it is considered one of the best social media platforms for lawyers. Moreover, Facebook allows you to request reviews from your clients. These reviews regularly show up on prominent search engines like Google and Bing.
Twitter allows you to share short, interesting nuggets of information with potential clients and respond to their queries in real time, which makes it one of the best social media platforms for lawyers. Writing informative threads on Twitter can help you solidify your reputation as an attorney and establish yourself as an expert and a thought leader in your chosen field of law.
Any list of the best social media platforms for lawyers would not be complete without LinkedIn. Widely considered the ideal social media network for professionals, LinkedIn allows you to share informative, useful content with potential clients and connect with the best and the brightest minds in your industry.
Data also shows that LinkedIn is more effective than Facebook and Twitter at converting visitors to leads. So, if you want to find new clients and expand your practice, LinkedIn is the platform you should primarily focus on.
Many lawyers are under the impression that Instagram is only meant for attention-craving teenagers. The truth is that Instagram is a great platform for marketing your legal services to potential clients. Especially, if you are a defense attorney who regularly takes up DUI and marijuana related cases, which often involve a younger demographic, you can easily find potential clients through Instagram.
YouTube videos are a poignant way to communicate your message to potential clients with a personal touch. Here are a few ways you can upload content to your YouTube channel:
- Short and informative videos on various legal topics
- Your responses to queries from potential clients
- Client testimonials
The best part is that you do not need any kind of fancy equipment to create videos for potential clients. You only need a smartphone, tripod, and a quiet place where you can shoot the videos.
Want to Build a Strong Presence on the Best Social Media Platforms for Lawyers?
At Next Level Marketing, we know how important it is for a lawyer to have a strong social media presence. We have the technical expertise, resources, and marketing experience to amplify your voice on social media and help you find more clients. To find out how we can help you with social media marketing, call us today at 1-844-736-6398 or fill out this contact form.