Your brand is only as good as your reputation
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More 5 Star Reviews = More Business
Reputation Management is one of the most powerful forms of digital marketing today, and often the most underrated & underutilized aspect of an SEO initiative. All too often, we have found that many of our clients have been in business for multiple years yet only have a handful of reviews scattered across multiple websites. Millions of searchers base their decisions on whether to contact a business solely on their reviews, or online “reputation.”
While bad reviews can cripple a business’ online conversions, having too few reviews (or fewer reviews than your competitors) can have an identical effect. In addition to helping drive conversion rates, having an abundance of “positive” reviews can drastically improve your organic & local/map rankings on the search engines. Negative reviews can come in many different forms (some even from rival businesses). Reputation Management is the process of securing/harvesting positive reviews from customers while responding to or attempting to, remove negative reviews.
NLM’s Reputation Management
At NLM, we include Reputation Management as a staple of all our SEO plans. We monitor & manage your online reputation so you can focus on your business. We have a proprietary reputation management software that we have created for our clients as a solution to harvest reviews from their previous, current, and future customers. Through our management system, you will have an app which allows your clients to create a review in your presence as well as a widget that allows customers to write a review to be displayed directly on your website.
The software links to many accounting interfaces so that when you close an invoice, the customer automatically receives an e-mail requesting a review. If they don’t write a review within 3 months, we’ll call them and take the review/testimonial over the phone, eliciting key phrases from them as part of their review to help your site rank higher in search engines. Once a customer writes you a review, that review is then syndicated to all authoritative directories and portal sites that accept reviews. Through “review harvesting,” it is our main objective to assist our clients in getting as many reviews monthly as possible. Our goal is for you to have more than your biggest competitors. More reviews lead to better rankings, user trust, and conversions.
Remember, people who use reviews to base their buying decisions tend to influence others. Once the cycle has started, reviews lead to rankings, rankings lead to conversions, and conversions lead to more reviews, etc. In addition to aiding our clients in getting positive reviews, we also help weed out the bad ones. If a review is illegitimate, we work swiftly to get it removed. If there is a review that is legitimate or one that cannot be removed, we respond to the review in detail. Studies show that reviews that aren’t responded to only further their legitimacy, while reviews that are responded to, tend to hold less weight to the average consumer. After all, “you can’t please all of the people, all of the time.”