Grow Your Business With Paid Content Marketing
Through Award-Winning:
Backed by 20+ years of online marketing data, we analyze your campaign, recognize your mistakes, and provide an advantageous strategy to maximize results. We will then present the facts to you in a private video that you can watch at your leisure.
Free Paid Content Marketing Audit & Strategy
Free Paid Content Marketing Media Advertisement Analysis
Free Competitor Analysis
Personalized Consultation With Our Paid Content Marketing Strategy Experts
Free Same-Day Paid Content Marketing Campaign Quote and Estimate
Proven and Profitable Paid Content Marketing Strategies & Tactics
Get your FREE Paid Content Marketing Audit & Strategy Session
Grow Your Business With Paid Content Marketing
Through Award-Winning:
Get your FREE Paid Content Marketing Audit & Strategy Session
Backed by 20+ years of online marketing data, we analyze your campaign, recognize your mistakes, and provide an advantageous strategy to maximize results. We will then present the facts to you in a private video that you can watch at your leisure.
Free Paid Content Marketing Audit & Strategy
Free Paid Content Marketing Media Advertisement Analysis
Free Competitor Analysis
Personalized Consultation With Our Paid Content Marketing Strategy Experts
Free Same-Day Paid Content Marketing Campaign Quote and Estimate
Proven and Profitable Paid Content Marketing Strategies & Tactics
Clients That Nlm Proudly Serves
- Decreased CPA by over 53% in 2 months
- Tripled game package purchases compared to the previous period
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- Increased lead volume year over year by 48%
- Decreased the cost-per-click by 52% over a 3 month period
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What Is Paid
Content Marketing?
Paid content marketing primarily involves buying sponsored listings or online PPC ads that will show prominently along with organic search engine results. The ad will appear when a customer is specifically searching for information that is directly relevant to your product or service. This allows for sharp customer targeting at the moment’ when the customer is interested or ready to purchase that product or service.
At Next Level Marketing, we have mastered the art and science of paid ads, including how to optimize them for search engines, how to position or display them, and place them on which advertising platforms. With the right mix of these ingredients, we can help you drive the most qualified traffic and solid leads to expand your customer base within a limited paid content marketing budget.
With PPC (pay per click) ads, you will only pay when a customer actually clicks on your ad. Clearly, the attention span of online visitors is limited and only the most interested and willing potential customers are likely to click on the ad. For this reason, PPC ads deliver a high return on investment (ROI) as long as you have built and executed an effective paid content marketing strategy.
What is Native
Content Marketing?
Unlike a typical PPC or display ad, a native ad blends with the natural flow of the content. The goal is to reach out to the customer in a non-obtrusive manner and promote your product or service in a subtle, informative manner rather than doing a direct hard sell. In many cases, the target audience may not even realize that the content they are consuming is a paid native ad.
Our ad experts at Next Level Marketing understand the kind of creativity that native content marketing demands. We have the skills to create and position native ads that will influence your customers favorably towards your products and services without feeling they are being pushed to buy something. We will ensure that customers receive credible, relevant information about your brand in a non-disruptive manner and in alignment with their tastes and preferences.
Why Choose Paid Content and
Native Content Marketing?
Paid Content Marketing
Precise Customer Targeting
With an optimized PPC ad, display ad, or banner ad strategy, you can target potential customers on the basis of:
- Demographics: gender, age, language, and location
- Interests: tastes, preferences, and specific likes and dislikes
- Behavior: engagement, positive or negative reinforcement, purchase intent
- Connections: existing subscribers, current customers, or unrelated new potential customers
Enhanced Social Media Engagement
In recent years, the organic reach of most leading social networks has reduced. For example, studies have shown that now Facebook users only see about two percent of organic pages which they track on their feed. This makes paid social ads much more relevant and effective when you want quick results.
Paid content marketing offers a high level of assurance in terms of reach, which can be optimized through creative advertising tactics to boost your brand visibility and attract new customer segments, such as those who are heavy social media users but less active on other websites. In addition, you can disseminate your brand message across various social media platforms that are frequented by diverse audiences..
Stay within Budget and Measure Results
Paid content marketing gives you greater control over how your campaign is progressing within a given budget. Some online platforms will give you the option of both CPM (cost per thousand impressions) and CPC (cost per click), depending on your promotion strategy.
Marketing automation tools can help you create and modify ads in minutes, continually optimize the media mix, and monitor and measure the results. You can set budget limits so that you will never end up overspending, and you can control how much to spend on which paid ad platforms.
Native Content Marketing
Strong Believability
Branded native ad content is usually much more believable compared to other forms of advertising and marketing. Studies have repeatedly shown that customers trust native ad content more than any other type of paid ad. Native content marketing is more appealing because it strives to inform, educate, and entertain the customer rather than solely focus on the hard sell.
The focal point of native ads is the customer’s interests rather than the seller’s interests. This type of advertising often leaves a lasting impression and achieves more sustainable brand loyalty and trust.
Higher Customer Engagement
From a customer’s viewpoint, what is “interesting” is always more “relevant.” When your paid content manages to strongly induce the customer’s interest, they will engage with it. Once your native content marketing campaign has discovered the formula to engage the audience, sales will automatically follow.
To achieve this goal, your content marketer must know your audience, create an emotional connection with them by aligning the native ad content with their personality, and understand when, where, why, and how a piece of paid native advertising should be leveraged to maximize engagement.
Superior Results
According to researchers, the CTR (click-through rate) of native content marketing is far higher than other types of paid ads. This key performance indicator measures the rate at which customers click on an ad to engage with it. The secret of this form of advertising lies in the seller’s intent to empower customers with useful information that helps them make sales decisions.
When customers shop online, they are often looking for a solution to a problem rather than looking to buy a product or service. Your native ad content can assist and inform the customer with the intent of problem-solving. Customers will usually reward you by buying your products and advocating your brand.
Why Choose NLM's Paid Content Marketing Services?
If you are ready to take your sales, brand image, and customer acquisition capabilities to the next level, talk to our representatives at NLM today.
What our Clients have to say about working with Next Level!
What Our Clients Are Saying...
Anna Shapiro, Esq., LLM
Shapiro Law Group, PC
Compared to our previous marketing company, our leads are flowing in, they are better quality leads and it is keeping us extremely busy. I am very impressed with Next Level Marketing.
Matthew J. Elias, FAAD
Elias Dermatology
Next Level Marketing has provided outstanding service since day one. The SEO Strategy has me ranking number one in my area and I’ve never been busier.
