Featured Clients of The Month

  • Increased advertising clicks by 387% vs the previous year while dropping the cost per click by 62%.
  • Increased online lead generation from paid advertising by 100% vs previous year.
6,000 4,000 2,000
  • Jan
  • Feb
  • Mar
  • Apr
  • May
  • Jun
  • Jul
  • Aug
  • Sept
  • Oct
  • Nov
  • Dec
368.83% 60.26% 97% 40.34%
  • Increased advertising clicks by 192% vs the previous year while dropping the cost per click by 58%.
  • Increased online revenue from paid advertising by 810% vs previous year.
6,000 4,000 2,000
  • Jan
  • Feb
  • Mar
  • Apr
  • May
  • Jun
  • Jul
  • Aug
  • Sept
  • Oct
  • Nov
  • Dec
270.77% 40.79% 376.44% 809.54%

Featured In

Tracking Marketing
Campaign ROI

Having a great website and marketing it across various online verticals (SEO, SMM, and/or SEM) is only the beginning.  Once we have your website branded through our various digital marketing initiatives, analyzing your traffic/visitors is paramount to maximizing your campaign’s ROI.  To truly maximize your ROI, you must be able to comprehend and constantly analyze your initiatives, campaigns, social marketing and client behavior.  By doing so, you can continuously improve on the effectiveness of your campaigns, maximize results, enhance user experience, and increase conversion ratios.

We have the knowledge & expertise to sort through the big data, focus on the most important metrics, transpose that information clearly to our clients, and use it to benefit their accounts.

In addition to being Certified by Google for Analytics, NLM has created proprietary tracking software to track our clients’ every conversion.

Proprietary Tracking
Software

We want our clients to see how the process works, and we are 100% transparent when it comes to our reporting practices. When a Client enters your site thru any of your various digital marketing verticals, we can track the following:

Eye Movement – What catches the user’s eye on your website? Images, content, video, call-to-action, etc… (heat-mapping)

Overall ROI – Traffic, Impressions, CTR%, Rank, Cost, CPC, Cost Per Lead & Cost Per Conversion

Conversion Tracking – Form/E-mail/Chat Tracking (NLM proprietary conversion tracking). Allows us/you to track digital

Location Tracking Behavior Monitoring Demographic Monitoring

Call Tracking
Dynamic Insertion of a Unique Tracking Number(s) (NLM proprietary call-tracking system). Allows us/you to track calls down to the keyword level

The Strategic Advantage of Metric Tracking

Results Generated Last Month By tracking these metrics, it allows us to:

Suggest/Initiate Changes to our Clients’ Websites and/or Marketing

How we can Increase Effectiveness of each Campaign & Overall ROI

What we can do to Eliminate Wasteful Spending

Understand what Keywords/Actions are Converting

Why they are Converting, or not Converting

How they are Converting

How we can Increase Conversion

Because we are an incentive-based digital management company, when you are successful, we are successful. The more we are able to grow your business through our online marketing initiatives, the more you will trust NLM to be the one-stop shop for all of your online media needs.

In addition to being Certified by Google for Analytics, NLM has created proprietary tracking software to track our clients’ every conversion.

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