the next generation of Analytics, Google Analytics 4
Google Universal Analytics Has Expired. Achieve maximum profits with the leading-edge web analytics solution GA4
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Shift To Google Analytics 4
Universal Analytics (UA) has been deprecated and is no longer available as of July 2023. UA ceased processing data on websites entirely after that date. Moving forward, the only analytics solution to use is GA4. Only a few agencies specialize in the comprehensive measurement strategy and setup of GA4, including Next Level Marketing. Next Level recognized the unique opportunity presented by this disruptive shift and how it could provide clients with a competitive advantage in the future of cookie-less advertising if addressed proactively.
By implementing proper website and GA4 setup and segmentation, you can gain an in-depth understanding of the factors influencing your KPIs. This allows you to drive more conversions by identifying the performance type for each conversion channel and determining the content or marketing campaign that works best for delivering specific product/service advertisements.
Measurement Strategy
Consultation
ARE YOU USING THE FUTURE OF ANALYTICS? MIGRATING TO GA4 NOW?
Google Premier Partner
Know you’re in good hands with an industry-leading Google Premier Partner Agency
Have Confidence in Your Data
Ensure a complete and accurate picture of your data to inform mission-critical decisions
Achieve Higher ROI & Conversion Rates
Accelerate your campaign results, improve UX, and bridge content gaps through actionable insights
Trust The Data You Collect
Measure What Matters- Nothing More, Nothing Less
Measure and Track KPIs, Audiences, and Core Objectives
Comprehensive Reporting for Trends and KPIs
Understand the Factors That Impact Your KPIs
Embrace a Cookie-Less Future
Stop Data Loss In Its Tracks
Empower Your Team’s Decision Making
Why Choose NLM
Enhanced Conversion Setup
A successful digital marketing campaign is measured by a conversion goal unique to your business. Whether you are lead generation or e-commerce, we can setup a custom series of conversion events to track the user journey on the most granular level every step the way. Whether it’s phone calls, form submissions, purchases, or button clicks, we will engineer a sophisticated enhanced conversion measurement protocol to ensure every piece of data counts.
Offline Conversion Setup
Offline conversion setup answers the million dollar question in digital advertising: A lead has filled out a form or otherwise engaged with your ad- but what happens to that lead now? Sometimes, an ad doesn’t directly lead to a sale, but instead may ignite the overall purchase intent as the user begins their initial stages of research and customer journey. Our advanced offline conversion setup can precisely capture valuable actions for each stage of an incoming lead that has resulted from your ad investment. With offline conversions, we can “feed the machine” that post-conversion information, and effectively optimize the campaigns to track and target the most profitable prospects for your business.
Offline Conversion Automation
We understand that “feeding the machine” can be a time consuming task for a business owner. Through seamless automations, we can automate the process of identifying each user within each stage of the funnel before a completed conversion occurs. Let us do the leg work setting up these comprehensive automation triggers while you sit back and watch the leads flow in!
Cookie Collection Implementation & Best Practices
Have you ever visited a website and been met with a popup request to allow cookies? While this seems to be the case with nearly every website in the modern day, cookies as we know them will no longer exist in the evolving future of online advertising. At a glance, cookies are small pieces of data that websites use to recognize repeat visitors and store small amounts of data about those users. Cookies may store information about you, such as which web pages you have visited and what actions have been taken on those sites. With our advanced cookie collection service, we will help you set up custom data collection tools that are equally effective as cookies, and help your website stay compliant with new data privacy laws.
Offline Conversion CRM Implementation and/or Google Sheet
Do you want to track every single lead and conversion to optimize your bidding strategy up to the minute? We thought so. By integrating your Customer Relationship Management (CRM) directly into your Google Ads account, we are able to feed Google the information about closed won deals, and ensure your campaigns are automatically optimizing in real time based on those data points to secure more leads with similar online behaviors and demographic information. Don’t have a CRM? No problem! We can also funnel that information directly to a dynamic spreadsheet and feed Google information about your qualified leads with no additional software required.
Data Layer Setup & Best Practices
When it comes to accurate data measurement in your ad campaigns, sometimes there’s more than what meets the eye. Uncover every key data point behind the layers of your website that contain information generated by visitors engaging each and every day. By setting up a data layer to collect and pass information through to your ad campaigns, you can rest assured that you are in compliance with online privacy laws all while collecting accurately hashed data points behind your leads and making the most of every advertising dollar spent.
Learn More about the Benefits Of Upgrading to GA4
awards and recognition
Google Analytics 4 Setup
Google Analytics 4 Custom Audience Building
Audiences are the heart and soul of a successful digital marketing campaign. With a correct GA4 setup, you can leverage these audience insights into custom audience creation for your Google Ad campaigns and beyond. The understanding of your target audience combined with our understanding of these sophisticated new data collection and tracking tools are the secret sauce that will supercharge your campaigns and make the most of your advertising dollars with every click. Whether you want to segment by device type or location, demographics or purchase behavior, or even targeting users with similar online behaviors to high-value converters in the past, custom GA4 audiences can make that possible.
Customer Match List Setup, Segmentation & Automation
Let's say your business has a customer who bought from you in the past. You can use their data to find other customers like them and show ads tailored for them across Search, the Shopping tab, Gmail, YouTube, and Display. Not only that, but with Customer Match we'll make sure the targeting algorithm is constantly updating so it will always be relevant, which means more people seeing what they want when they browse online. Using this method alongside our best-in-class automation setup, all of these targeted ads will reach the right audiences at the right time without you having to lift a finger!
Google Tag Manager Optimization
With strategic Google Tag Manager installation and optimizations, we can help improve your site speed by only firing tags on necessary pages, pausing tags that are not in use, and only firing certain tags after a period of time or scroll delay. With just a few clicks, our Google Tag Manager optimization process can help your site perform better to ensure a smooth customer journey, all while collecting clean and actionable data points to better inform your campaign strategy.
Google Tag Manager Server Side Tracking Setup
Every website is different, but with Google Tag Manager server-side tracking, we have the ability to move measurement tag instrumentation from your website or app to a server-side processing container on Google Cloud Platform (GCP), or any other platform of your choosing. This robust and highly technical tracking setup offers a few advantages over client-side tags: improved performance, better site security, and peace of mind that your visitor data is always safe and secure in a customer-managed environment.
Custom URL Parameter Setup + Proprietary Next Level Marketing Google Script
Want to know each specifiic ad that leads to a conversion? Our custom google scripts are engineered by veteran development experts to ensure every data point from every click is accounted for. With custom-made unique tracking URLs and Google scripts we can identify the exact paid ad that is leading to a conversion, and optimize your campaigns and bidding strategies accordingly. With this information, we can strategically optimize your campaign and continue to create ads that your direct audience will engage with.
Clients That Nlm Proudly Serves
DON'T JUST TAKE OUR WORD FOR IT!
What Our Clients Have To Say About Working With
Next Level
OUR VALUES
Work Ethic
Expertise
Accountability
Curiosity
Transparency
COLLABORATION
Get a quote or schedule a
free consultation
in-house marketing team to help them refine and sharpen their digital and even offline
marketing campaigns with a high degree of precision and efficiency.
Get a GA4 quote
What's Included
- Action plan with estimated timelines
- Free GA UA Audit
- 2-day delivery
Schedule a FREE Consultation
What's Included
- Your business needs discussion
- Migration process outline
- Quality Assurance
Doing The Right Things For Over
Two Decades
A Different Breed
Of Advertising
Overtake Your Competitors With Nlm's GA4 Strategies
Customization is the name of our game! We understand that no two brands are exactly alike, so no two campaigns can take the exact same approach. We pride ourselves in our ability to combine decades of successful marketing strategies with the flexibility to stay nimble in the face of ever-changing markets and algorithms. We offer scalable plans as dynamic as your growing business, and work with you every step of the way to turn your vision into something tangible for the world to see (and love).
As Seen In
The GA4 Team
Next Level's Specialty Marketing
We are well-versed in the intricate demands of specialty marketing, and will design a strategy that is customized to your business’s needs. Our Next Level approach ensures that your campaign is optimized for maximum customer engagement. Experience the difference with a Next Level specialty marketing campaign.
Accounting & Auditing
Restaurants & Hotels
Security & Manpower
Telecommunications
Auto Spare Parts
Medical & Clinics
Car Rent & Transport
Government Sectors
Online E-Commerce Platforms
Legal & Lawyers
Event Marketing
Oil & Gas Companies
Homecare Services / Landscaping / Lawn Care
Travel & Tourism ( Hotels, Activities, etc )
Health Care
( Doctors, Therapists, Clinics, Centers )
Food & Beverage
Real Estate /
Construction
Interior Design /
Architect
Education / Schools / Universities
Public Affairs / Government Relations
Wholesale and
retail trade
Arts & Entertainment
Sports
Hospitality
Information Technology
Insurance
( Health, Car, etc )
Lifestyle: Apparel & Accessories
Consumer Products & Brands
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Contact us today to upgrade to GA4
