As of today, the global active user base of Facebook exceeds 2.6 billion. Clearly, businesses of any size can ignore the influence and reach of Facebook at their own peril. However, considering the immense social media overcrowding, it is hard to drive your message across to your customers through organic posts. This is why smart businesses are including Facebook ads as a key element in their digital marketing strategy.
Laser-Focused Customer Targeting
Facebook ads have taken customer targeting to another level. The platform allows you a number of options for targeting your ads to specific audiences based on their geographical location, age, interests, buying behavior, language, and connections. The ability to hyper-target your Facebook ad to a niche audience means you can achieve maximum customer response and optimize your ROI for every advertising dollar you spend.
Moreover, customer targeting with Facebook continues to evolve and sharpen as your ad campaign continues on the medium. The platform will gather a variety of data that will help you gain useful insights about your target audience, and you can refine your Facebook ad strategy to continually increase your exposure, leads, and sales.
Fast Results to Match with Your Sales Timeline
Over the years, Facebook has made profound changes to its algorithms, which have increased the organic visibility of individuals and families, while reducing the organic reach of business pages. In other words, you can no longer expect to meet your sales goals if you limit yourself to organic Facebook posts, hoping for exposure through their news feeds.
On the other hand, the platform has made dramatic improvements to its Facebook ads capabilities. Your ad will put your business directly in front of potential customers who have actually indicated an interest in your product or service, or shown behavior that favors your business. If you are selling a seasonal product, wish to clear inventory fast, are launching a new brand, or are offering a limited-period discount, Facebook ads are a great option for super fast results.
Range of Ad Formats and Custom CTA Options
With at least 10 creative Facebook ad formats available today, the platform outranks all other social networks on this parameter. While video and image ads are most popular, it is worth exploring various options according to your unique product or service marketing needs. Both visual and textual elements are integral to almost all the formats for maximum SEO benefit.
One of the interesting formats is Sponsored Posts, which can deliver strong results for your campaign. In addition, Facebook ads let you add custom CTA (call-to-action) buttons to your ad. Examples of these buttons include Contact Us, Book Now, Sign Up, Apply Now, Learn More, and Download.
Track Your Facebook Ad Campaign Performance
Facebook ads will give you access to powerful analytics to help you measure how your ad campaign is working.
Facebook ad campaigns will tell you:
Number of times users clicked on your ad
Number of conversions
Based on this feedback, you can continue to optimize your ads for superior results.
Partner with the Pioneers in PPC Ad Marketing
The Facebook ads experts at Next Level Marketing have cutting-edge tools and expertise to deliver an exceptionally successful Facebook ads campaign performance for your business. Call us today at 1-844-736-6398 or take a look at our Paid Advertising Guarantee to learn more.