Here at Next Level Marketing, we believe that content is one of the greatest driving forces of a successful digital marketing campaign. Businesses need compelling content to grow their online presence and improve their online reputations. It’s that simple. Whether they specialize in fashion, medical services, or financial planning, content is always king, for all businesses, when it comes to online marketing. Here’s our guide to how to reach more customers with content.
Content Marketing And Blogging
The purpose of a content-marketing-focused blog is to provide visitors with all of the information they want and need on a particular topic. It’s pretty straightforward.
Some have questioned the role of blogs in this modern, social media world of ours. But the simple fact is that blogs are still an invaluable part of successful digital marketing campaigns.
Why Are Blogs So Important For SEO?
Social media is great, but unless your website has something worth reading to offer visitors, customers, and clients, you won’t be able to drive and retain high levels of traffic to your site. Having an excellent blog allows you to craft content that is relevant to your customer’s needs – content which you can then use to drive visitors to your site.
Your blog should be the foundation of your social media marketing.. No matter which social platforms you use – Instagram, Facebook, Twitter, LinkedIn or others – by posting links to your blog, along with relevant images or infographics, you give your followers a reason to click your links and visit your site. More on this later.
Blogging helps optimize your website for search engines, and that they can improve your search engine ranking position (SERP). Using keywords in blogs, as well as semantically related keywords, is a sure-fire way to get your site ranking on Google, Yahoo, and or Bing,
Position Your Brand
Creating compelling content for your clients has much more value than just SEO and driving traffic. Great content which is relevant to the needs of your audience allows your company to build a library of useful materials that readers want. The upside of having a massive stockpile of useful content? It can position you as an expert. As Forbes notes, “being an expert is not something you can merely title yourself as. If you want your customers to brand you as an expert in your field, you need to earn it.” Creating content which covers all facets of your industry is an essential way to earn the distinction of an expert.
One benefit of being classed as an industry expert is that customers will come to trust your brand that much more. By sharing your knowledge and wisdom, your messages become all the more powerful, as they have the weight of knowledge – and more importantly trust – behind them.
Innovative Social Media Campaigns
Social media is a great way to drive readers to your site to view your compelling blogging content. Social media, however, has so much more to offer than just linking. Today, the world seemingly runs on social media – and marketing through various social media channels is a must for any successful brand.
Nearly all the biggest social media channels offer some form of live streaming, be it Twitter, Instagram, Facebook, YouTube or others. Live posting allows your brand to interact with your clientele in a unique and unscripted manner. Whether it be posting from an industry convention, a behind-the-scenes look at your business or staff, or even a discussion of some of the key issues relating to your industry, live posts are an easy way to create engaging – and live – content for your audience.
Hashtags are a fun, interactive way to get your audience to connect with your brand. Creating a unique hashtag event, like #WhatToDoWednesday or #TipsTuesday, allows your audience to ask questions, share stories, or other activities with your company. While these hashtag events are content per se, they are not only a great marketing tool, but they can help you better understand your audience – providing key insights which can further drive your content strategies.
In today’s fast-paced world, businesses may worry that their audience doesn’t have time for long-form content. Fear not. If you have helpful data or information, but feel it may be far too long of a read for your audience, why not try an infographic? Infographics are great because they provide all the information you want but in an easily digestible – and visually appealing way. Perhaps best of all, infographics are perfect for social media and are great for sharing, which can drive new eyeballs to your brand!
Personalize Your Blog’s Content
Use Customer Data to Your Advantage
Tracking services, such as Google Analytics, are extremely useful tools for better understanding the visitors to your website. With this complex data, you can easily determine the key demographics of your brand, their locations, and other relevant information – all of which are crucial for offering personalized content. Examples of personalized data include specially tailored emails offering recommendations, or quizzes based upon individuals’ interests.
Emotion Trumps Logic
It may seem to be obvious, but it needs repeating: logic is not nearly as important as emotion. According to the Harvard Business Review, 95-percent of buying decisions made by individuals are made subconsciously. Moreover, these subconscious decisions are based solely on felling, not reasoning.
Another study, conducted by Customer Experience Matters, noted that customers were 57-percent more likely to repurchase from a business if they felt appreciated, excited, or happy during their previous interactions.
Since emotion is so critical in converting visitors to customers, personalizing content towards each customer is key to the success of any digital marketing strategy. A few great examples of ways to personalize content include:
- Landing pages which are uniquely tailored to the location, interests, or budget of an individual customer.
- A savings calculator showing them why they would be foolish not to switch to your brand.
- Personalized recommendations based on their browsing history.
Take Your Social Media to the Next Level
If you’re thinking about using content to boost your company’s profile, now is the perfect time to partner with a team as dedicated to building your business as you are. Next Level Marketing’s world-class marketing team has the know-how to provide you with cutting-edge social media marketing techniques Our experienced team will work exclusively with you to discover what sets you apart, create a compelling strategy to dynamically develop your business visibility and awareness and take a holistic, evolutionary approach to deliver exceptional results continually.
So, if you’re ready to take your business to the next level, give us a call today at (844) 736-6398 for a free consultation.