PAY PER CLICK
Quality, Targeted Traffic to your Website
Businesses make an average of $9 in revenue for every $1 they spend on AdWords
The top 3 paid ad spots get 41% of the clicks on the page
1 in 3 searches on Google is local. Yes, 33% of searches on Google are related to location
PPC is considered “Pay to Play” advertising, delivering business INSTANTANEOUSLY
You control your positioning, placement, ad delivery and spend
Your clients are searching for you product or service right now on Google, Bing and Yahoo! Let us lead them to you, and not to your competitors.
The two most important avenues that our clients take towards creating More Web Traffic, More Clients, and More Revenue are Search Engine Optimization (SEO) and Pay Per Click (PPC).
At Next Level Marketing, we work with you to develop the most effective blend of SEO and PPC that your budget can support. The SEO process is long and highly competitive. Constantly updated algorithms and time consuming content requirements are leading many companies to focus the majority of their online marketing budgets on PPC advertising. No other form of advertising can deliver the same quality, highly targeted traffic to your website.
What We Do
We have a conference call to determine your targeted demographic, types of clients you are looking to retain, overall monthly budget, budgets for each of your campaigns individually (i.e. DUI, Federal Crimes, State Crimes), and KPI’s.
We will then perform R&D, run a SpyFu analysis on your competitors (to see what their top conversion key phrases are), create a skeleton of your campaign, send to you for approval, and then create.
With PPC, tracking is paramount. We will setup tracking at every angle (calls, e-mails and chat). We have a unique and proprietary call tracking service that allows us to see what key phrases your potential clients are entering to call your firm. This will allow us to make adjustments to increase leads, decrease lead costs, and increase conversions and overall ROI. We provide an identical management service for all conversions, e-mails, and chats. In addition, each month you will be provided a list of your conversions that led to actual signed clients by the law firm. You can then put a dollar amount next to each client & cross reference with your PPC spend so you can accurately figure out your ROI.
When managing a Google AdWords campaign, there are 100 different ways to setup your account, and 100 mistakes that can be made that will lead to you wasting money. These mistakes include:
a. Putting too many key words in an ad group;
b. Not having targeted ad copy that correlates to key word(s) in your ad group;
c. Not directing the client to a relevant URL on your website that correlates to the key phrase they entered and the ad they clicked on;
d. Having the wrong match type for your keywords;
e. Not utilizing the right key phrases;
f. Not maximizing your Google Quality Score (which will lead to higher cost clicks and conversions);
g. Not utilizing negative key phrases.
Some of our management techniques include:
a. Structuring bids accordingly on cost per lead, high/low impressions, high ROI, and high/low conversions;
b. Copy-testing multiple ads to see which get the best CTR% and overall quality score;
c. Copy-testing different landing pages to see which get the lowest bounce rates, overall quality score, and conversions.
Please Note: We DO NOT use automated programs to manage your campaign like ALL of our competitors. All of our campaigns are hand-crafted and managed by real-life certified Google professionals in house. This is the only way to have your hand on the pulse of a system that is fluctuating every second.