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Video Audit & Strategy

More Than Just An Automated PPC Report
Backed by 20+ years of online marketing data, we analyze your campaign, recognize your mistakes, and provide an advantageous strategy to maximize results. We will then present the facts to you in a private video that you can watch at your leisure.

Free PPC (Google Ads/Bing Ads) Audit & Strategy

Free Landing Page CRO Analysis

One-On-One Consultation With Our Chief PPC Strategy Officer

Free Same Day Custom PPC Strategy Plan & Rate Quote

Free Competitor Analysis

Use Proven Visitor-To-Lead Conversion Rate Techniques

In addition, also receive the first 2 months of PPC Management FREE and $150 in Google Ads Credits (Value: up to $2,750+)
Fill out the form below or call 1-844-SEM-NEXT to bring your business to the Next Level!

legal


healthcare


franchise


home services


small / medium companies


E-commerce


Fortune 500 Companies

legal


healthcare


franchise


home services

small / medium companies


E-commerce


Fortune 500 Companies

Contact Us Today to Get your FREE Audit & Strategy

Backed by 20+ years of online marketing data, we analyze your campaign, recognize your mistakes, and provide an advantageous strategy to maximize results. We will then present the facts to you in a private video that you can watch at your leisure.

In addition also receive the 15% off the first two months of SEO Management (Value: up to $1,500 +)
Fill out the form below or call 1-844-SEM-NEXT to bring your business to the Next Level!

legal


healthcare


franchise


home services


small / medium companies


E-commerce


Fortune 500 Companies

legal


healthcare


franchise


home services

small / medium companies


E-commerce


Fortune 500 Companies

Contact Us Today to Get your FREE Audit & Strategy

Backed by 20+ years of online marketing data, we analyze your campaign, recognize your mistakes, and provide an advantageous strategy to maximize results. We will then present the facts to you in a private video that you can watch at your leisure.

In addition also receive the 15% off the first two months of SEO Management (Value: up to $1,500 +)
Fill out the form below or call 1-844-SEM-NEXT to bring your business to the Next Level!

legal


healthcare


franchise


home services


small / medium companies


E-commerce


Fortune 500 Companies

legal


healthcare


franchise


home services

small / medium companies


E-commerce


Fortune 500 Companies

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PPC
Guarantee

Most PPC companies don’t offer a guarantee because they are not confident in their abilities. The NLM PPC Guarantee is simple: If you don’t receive at least a 3-1 Return on Investment in month one or two through your managed PPC campaign, you don’t pay us a management fee.

What is Pay-Per-Click Advertising

Top 3 Paid Ad Spots Get 41% Of The Clicks On The Page

One of the fastest and most powerful ways to generate business online is through PPC (Pay-Per-Click) advertising. According to Google, over six billion people conduct searches online every day. More and more consumers are turning to search engines to find goods and services. One of the greatest advantages of running a PPC campaign for your business is instant visibility.

SEO is a time-consuming marketing strategy that is designed for long-term success. On the other hand, PPC gives you the ability to instantly market your products and/or services to a share of the 6 billion users who use search engines every day. Google has made some big changes to its Google Ads platform this year. They have removed sponsored links that show on the right side of the page, doubled the ad space allotted for text ads, expanded their vast network of display partner sites, and added new forms of advertising and ways to display your ads. These advancements mean more traffic for sponsored advertisers, and now, it makes more sense than ever to advertise your website via PPC.

We do a heatmap analysis of your website. That means that we can statistically determine if your sponsored links receive more relevant traffic. Paid placement campaigns give you the ultimate control and are completely malleable. You choose when your ad is seen. You choose your budget. You choose the ad you want to display to customers. Most importantly, you can customize how much you spend based on how successful your campaign is. This level of control is unprecedented.

At Next Level Marketing, we have the knowledge and experience needed to build a streamlined, fully optimized, and highly targeted campaign for your business. With our two decades of PPC management, we minimize the learning curve, and our PPC experts understand how to effectively launch a marketing strategy for your business from day one.

Why
PPC?

Like Search Engine Optimization or Social Media Marketing, Paid Placement can be one of the best marketing vehicles your business has in place. Running paid placement campaigns gives you the ultimate control. You choose when your website is seen, at what cost, and it affords you the luxury of customizing your spend level based on the success of your ads. It also allows you to connect with your potential customers by having your website appear for relevant searches that they are entering on various web channels to find the exact goods and services that you provide. Not only can they find you, but they can research your company, your goods or services provided, and user experience / ratings. They can make an educated decision about utilizing your company before even picking up the phone, chatting, or sending an e-mail. Having an ROI-driven team implementing your strategies, monitoring, and managing this vertical makes all the difference.

  • Instant Traffic

  • Easy To Target Specific Audience

  • Pay Only For Performance

  • Total Control Over Campaign and Easy to Measure

  • Paid Ads Typically Take Up 85% Above-The-Fold Pixels

  • 46% Of People Searching Can't Identify Paid Ads On Search

 

Display
Advertising

Reach customers on the web and in apps with a highly targeted, relevant, and efficient form of marketing that also has an expansive global reach.

Mobile
Advertising

Mobile PPC ads are your ticket to reaching users on the go, who are looking for info and are intent on making a purchase.

Video PPC
Advertising

Paid video advertising on the Google Display Network is an excellent way to extend your Google PPC campaign’s reach.

E-Commerce +
Google Shopping

Online retail is constantly evolving. Adapt to the dynamic realm of E-Commerce with Google Shopping integration to drive sales and supercharge your digital retail presence.

Next Level Marketing is a Premier Certified Google Partner

In addition to the standard Google Partner benefits, we belong to the Google Marketing Solutions Acceleration Program and have a dedicated Strategic Partner Manager. Our team meets with our partner manager regularly and she provides our staff personalized Google support in areas such as account management, troubleshooting, and new product offerings.

About NLM's
PPC

Here at Next Level, our PPC team members are all Certified Google Ads and Google Analytics professionals, as well as Bing Ads and Facebook Partners. Each is trained and certified by the respective search engines and enter the “Next Level Boot Camp of PPC™” prior to entering the brain trust.

If you’ve tried PPC in the past and it didn’t work, that doesn’t mean you should give up on paid search. In nearly every single case we have looked at, this was due to poor campaign management or poorly designed landing pages. There is a multitude of different factors that can negatively affect the success of your PPC campaign:

  • Having the wrong match type for your keywords.
  • Not using direct and/or call-to-action ad copy.
  • Not having a high Quality Score.
  • Keyword Stuffing Ad Groups or Not Grouping Keywords Correctly.
  • Not creating a tree-like Hierarchy of Campaigns and Ad Groups.
  • Not trusting the numbers more than creativity.
  • Choosing the wrong targeting method.
  • Not re-marketing to past visitors.
  • Improper use of display targeting methods.
  • Improper/non-existent implementation of negative keyword phrases.
  • Not tracking your conversions to see what is and isn’t working for your campaign.
  • Not using conversion optimizing tools to see where you are disconnecting with your users.
  • Not optimizing your website for conversions.
  • Not analyzing data to see best conversion days, times, locations, keywords, etc… and programming experiments based on those KPIs.

Proper PPC management is Rocket Science. That’s why each of our clients receive a dedicated team of experienced “PPC Mad Scientists™”. Every member of your assigned management team holds multiple certifications with each major search engine (Google, Bing and Yahoo!). And they have a proven track record in local and national campaign management, as well as versatility in all campaign types (display, re-marketing, search, video, social media, etc…). Each PPC Team is supervised by a Paid Placement Supervisor with a minimum of 10 years of hands-on management experience. The NLM PPC Guarantee is simple: If you don’t receive at least a 3-1 Return on Investment in month one or two through your managed PPC campaign, you don’t pay us a management fee.

Why NLM's PPC
Management

Our dedicated team is comprised of some of the earliest practitioners of paid search. Our exposure to the industry pre-dates the launch of Google, as we were one of the earliest adaptors of Google AdWords, launching our first campaign in 2001. Over his 18-year career, our co-founder is responsible for managing over $200 Million Dollars in Google Ads spend. He has optimized thousands of campaigns that have generated his clients a substantial ROI, saving hundreds of thousands of dollars in wasted ad spend. With over two decades of experience generating leads through paid advertising, you can rest assured you are in the best of hands with Next Level Marketing. For organizations that are brand new to the space or being dominated by their competitors, NLM’s PPC management evens the playing field—immediately. Let us help you capture your market today!

What Makes Us The Best Display & Search Solution For Your Business?

Expert Setup:

We create search & display solutions that are proven to work. No two businesses are identical, so no two advertising campaigns should be either. Each campaign that we build leverages the optimal product mix based on your business model and goals.

Why NLM's PPC Management?

Our dedicated team is comprised of some of the earliest practitioners of paid search. Our exposure to the industry pre-dates the launch of Google, as we were one of the earliest adaptors of Google Ads, launching our first campaign in 2001. Over his 18-year career, our co-founder is responsible for managing over $200 Million Dollars in Google Ads spend. He has optimized thousands of campaigns that have generated his clients.

A/B Testing:

A/B testing ad copy and landing pages are crucial to running an efficient campaign. We view the process as a critical component to a successful PPC initiative. We employ a full marketing team and development department who can create winning ads and landing pages to maximize conversions for any business.

Real-Time Account Optimization:

If you let Google, or any algorithm/software for that matter, optimize your campaigns for conversions, you will fail. Data needs to be mined in real time, by real people, who have a vested interest in the success of the campaigns and have their finger on the pulse. Our team never uses algorithms to manage our clients’ campaigns and money. Each campaign is managed in real time by a dedicated professional. Every aspect of your campaign will be scrutinized and analyzed (as it should be). We use these metrics to maximize our clients’ profitability through paid search.

Conversion Optimization:

After a click conversion, we use heat-mapping and visitor recording to understand how users interact with your website. Utilizing this data, we can assess potential pitfalls with your website and restructure your landing pages to increase conversions.

Data-Driven Keywords & Orientation:

Intelligently run campaigns utilize laser-focused keywords alongside the implementation of thousands of negative keywords, which are cultivated on a client-by-client basis. Having the right keywords and negatives are only the beginning, finely tuning your match-types plays an integral part in the success of your campaign as well.

Expert Tracking:

All paid ads are tracked within their respective interfaces, but we also integrate this data into our proprietary tracking platform to understand which keywords, ad groups, and campaigns are most successful. With this information, we can continuously optimize your campaign to increase conversions. All of our clients have full administrative access to their client dashboard. We want our clients to see how this process works and are 100% transparent when it comes to our reporting.

Quality Score Optimization:

We maximize your campaign’s “Quality Score” to ensure that you are receiving the highest positioning possible at the lowest cost. Lower costs lead to better utilization of your budget, receiving lower cost conversions, and maximizes your ROI.

Award-Winning Ad Copy:

Digital advertising is a game of inches. Small changes in your ads response rates can trigger massive improvements in your profitability, lower your CPC, and increase your positioning. All of our text, display, lightbox, shopping, and re-marketing ads are custom-created and trial-tested. We use historical call-to-action data we have collected over the past two decades to ensure our clients receive a high conversion rate from the start.

Pinpoint Targeting:

Targeting your ads properly, to the right audience, is one of the most crucial aspects of running a successful campaign. Google, for instance, allows you to target by location, age, gender, interest, device, parental status, income, and many other metrics. Knowing your targeted audience, setting up parameters, and optimizing based on collected data is key.

Continuous Strategy Experimentation:

Some PPC marketers make the mistake of placing too much emphasis on sticking to old strategies. The best PPC marketers invest in new strategies to uncover incremental traffic while still caring for their core campaigns. We will conservatively invest a portion of your monthly budget in new strategies at a level reflective of your risk. We openly share our strategies with clients and will keep you informed of what we are doing to improve performance.

How To Get Started With Your PPC

The journey of a thousand miles begins with a single step.

Step 1

Strategy Session

Step 1 Strategy Session

The first step in the process is to have a meeting with our PPC experts to determine your marketing goals, objectives, and budget. An initial strategy session will also take place during this time, so we can learn every salient detail of your business and your unique value proposition.

Step 2

Comprehensive Review

Step 2 Comprehensive Review

The next step is to analyze your website to ensure it is conversion ready. A poorly constructed website or landing page can have detrimental effects on conversions. Placement of forms, phone numbers, content, imagery, page load speed, and mobile usability are some key factors in determining if a visitor will convert into a potential customer. If website conversion optimization is necessary prior to advertising, we will not move on to the next step in the process until it is corrected, either by us or your current website provider. We will let you know this information upfront so we are not wasting each other’s time or money.

Step 3

Competitor Analysis

Step 3 Competitor Analysis

We will perform a full competitor analysis, which includes digging deeper into your top competitor’s campaigns to see what they are converting at a high level, where we can capitalize, and what we can emulate.

Step 4

Custom PPC Solution

Step 4 Custom PPC Solution

After we have thoroughly vetted your competitor, had our initial strategy session and conducted our R&D, our PPC experts will custom-tailor a strategy for your business that will be poised for success.

Step 5

PPC On-Boarding

Step 5 PPC On-Boarding

We will send you an onboarding form to be completed. This will give us the access we need to start our work. Once we have received your onboarding information, and it has been verified, it’s time to meet your team. You will enjoy direct access to a dedicated senior level PPC expert, as well as an account manager.

Step 6

PPC Buildout

Step 6 PPC Buildout

After we have reviewed your PPC strategy with you, it is time to construct your campaigns. This process usually takes 2-3 weeks depending on the complexity of the setup. We will keep you updated on our progress and give you full access to your account during the setup phase.

Step 7

Setup Tracking

Step 7 Setup Tracking

We use multiple tools to track conversions and user interaction. These tools and dashboards are set up prior to the launch of any campaigns. To truly maximize your ROI, you must be able to comprehend and constantly analyze your initiatives, campaigns, social marketing, and client behavior. By doing so, you can continuously improve the effectiveness of your campaigns, maximize results, enhance user experience, and increase conversion rates. We want our clients to see how the process works and we are 100% transparent when it comes to our reporting practices.

Step 8

Account Review And Launch

Step 8 Account Review And Launch

Once your accounts have been set up, an account review with you and your account manager will take place. Upon approval of the account, we are set for launch immediately thereafter.

PPC Managerial
Duties Include

Data-driven PPC
Strategy & Setup

Landing Page Design
and Development

Granular Campaign, Ad
Group, and Keyword Setup

Custom Google Data Studio
Setup & Tracking

Humanized Campaign Management

ROI Centric Bid/Budget Management

Dedicated Google Premier Partner Concierge

Irrelevant Traffic Combating

Custom Ad Copy Design & Implementation

Multi-Layered Targeting for Pinpoint Demographic Accuracy

How Google Determines
Ad Placement

Ad Rank

The best combined CPC bid x Quality score gets best position

CPC Bid

The Max bid you specify for your keyword

Quality Score

How relevant and useful your ad is to the user (CTR, relevance, landing page).

© Copyright 2018 – Next level Marketing | Privacy Policy | Disclaimer

© Copyright 2018 – Next level Marketing | Privacy Policy | Disclaimer

© Copyright 2018 – Next level Marketing | Privacy Policy | Disclaimer

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