Free PPC (Google Ads/Bing Ads) Audit & Strategy
Free Landing Page CRO Analysis
One-On-One Consultation With Our Chief PPC Strategy Officer
Free Same Day Custom PPC Strategy Plan & Rate Quote
Free Competitor Analysis
Use Proven Visitor-To-Lead Conversion Rate Techniques
Most PPC companies don’t offer a guarantee because they are not confident in their abilities. The NLM PPC Guarantee is simple: If you don’t receive at least a 3-1 Return on Investment in month one or two through your managed PPC campaign, you don’t pay us a management fee.
Top 3 Paid Ad Spots Get 41% Of The Clicks On The Page
One of the fastest and most powerful ways to generate business online is through PPC (Pay-Per-Click) advertising. According to Google, over six billion people conduct searches online every day. More and more consumers are turning to search engines to find goods and services. One of the greatest advantages of running a PPC campaign for your business is instant visibility.
SEO is a time-consuming marketing strategy that is designed for long-term success. On the other hand, PPC gives you the ability to instantly market your products and/or services to a share of the 6 billion users who use search engines every day. Google has made some big changes to its Google Ads platform this year. They have removed sponsored links that show on the right side of the page, doubled the ad space allotted for text ads, expanded their vast network of display partner sites, and added new forms of advertising and ways to display your ads. These advancements mean more traffic for sponsored advertisers, and now, it makes more sense than ever to advertise your website via PPC.
We do a heatmap analysis of your website. That means that we can statistically determine if your sponsored links receive more relevant traffic. Paid placement campaigns give you the ultimate control and are completely malleable. You choose when your ad is seen. You choose your budget. You choose the ad you want to display to customers. Most importantly, you can customize how much you spend based on how successful your campaign is. This level of control is unprecedented.
At Next Level Marketing, we have the knowledge and experience needed to build a streamlined, fully optimized, and highly targeted campaign for your business. With our two decades of PPC management, we minimize the learning curve, and our PPC experts understand how to effectively launch a marketing strategy for your business from day one.
Like Search Engine Optimization or Social Media Marketing, Paid Placement can be one of the best marketing vehicles your business has in place. Running paid placement campaigns gives you the ultimate control. You choose when your website is seen, at what cost, and it affords you the luxury of customizing your spend level based on the success of your ads. It also allows you to connect with your potential customers by having your website appear for relevant searches that they are entering on various web channels to find the exact goods and services that you provide. Not only can they find you, but they can research your company, your goods or services provided, and user experience / ratings. They can make an educated decision about utilizing your company before even picking up the phone, chatting, or sending an e-mail. Having an ROI-driven team implementing your strategies, monitoring, and managing this vertical makes all the difference.
Mobile PPC ads are your ticket to reaching users on the go, who are looking for info and are intent on making a purchase.
Online retail is constantly evolving. Adapt to the dynamic realm of E-Commerce with Google Shopping integration to drive sales and supercharge your digital retail presence.
In addition to the standard Google Partner benefits, we belong to the Google Marketing Solutions Acceleration Program and have a dedicated Strategic Partner Manager. Our team meets with our partner manager regularly and she provides our staff personalized Google support in areas such as account management, troubleshooting, and new product offerings.
Here at Next Level, our PPC team members are all Certified Google Ads and Google Analytics professionals, as well as Bing Ads and Facebook Partners. Each is trained and certified by the respective search engines and enter the “Next Level Boot Camp of PPC™” prior to entering the brain trust.
If you’ve tried PPC in the past and it didn’t work, that doesn’t mean you should give up on paid search. In nearly every single case we have looked at, this was due to poor campaign management or poorly designed landing pages. There is a multitude of different factors that can negatively affect the success of your PPC campaign:
Proper PPC management is Rocket Science. That’s why each of our clients receive a dedicated team of experienced “PPC Mad Scientists™”. Every member of your assigned management team holds multiple certifications with each major search engine (Google, Bing and Yahoo!). And they have a proven track record in local and national campaign management, as well as versatility in all campaign types (display, re-marketing, search, video, social media, etc…). Each PPC Team is supervised by a Paid Placement Supervisor with a minimum of 10 years of hands-on management experience. The NLM PPC Guarantee is simple: If you don’t receive at least a 3-1 Return on Investment in month one or two through your managed PPC campaign, you don’t pay us a management fee.
Compared to our previous marketing company, our leads are flowing in, they are better quality leads and it is keeping us extremely busy. I am very impressed with Next Level Marketing.
Our dedicated team is comprised of some of the earliest practitioners of paid search. Our exposure to the industry pre-dates the launch of Google, as we were one of the earliest adaptors of Google AdWords, launching our first campaign in 2001. Over his 18-year career, our co-founder is responsible for managing over $200 Million Dollars in Google Ads spend. He has optimized thousands of campaigns that have generated his clients a substantial ROI, saving hundreds of thousands of dollars in wasted ad spend. With over two decades of experience generating leads through paid advertising, you can rest assured you are in the best of hands with Next Level Marketing. For organizations that are brand new to the space or being dominated by their competitors, NLM’s PPC management evens the playing field—immediately. Let us help you capture your market today!
We create search & display solutions that are proven to work. No two businesses are identical, so no two advertising campaigns should be either. Each campaign that we build leverages the optimal product mix based on your business model and goals.
Our dedicated team is comprised of some of the earliest practitioners of paid search. Our exposure to the industry pre-dates the launch of Google, as we were one of the earliest adaptors of Google Ads, launching our first campaign in 2001. Over his 18-year career, our co-founder is responsible for managing over $200 Million Dollars in Google Ads spend. He has optimized thousands of campaigns that have generated his clients.
A/B testing ad copy and landing pages are crucial to running an efficient campaign. We view the process as a critical component to a successful PPC initiative. We employ a full marketing team and development department who can create winning ads and landing pages to maximize conversions for any business.
If you let Google, or any algorithm/software for that matter, optimize your campaigns for conversions, you will fail. Data needs to be mined in real time, by real people, who have a vested interest in the success of the campaigns and have their finger on the pulse. Our team never uses algorithms to manage our clients’ campaigns and money. Each campaign is managed in real time by a dedicated professional. Every aspect of your campaign will be scrutinized and analyzed (as it should be). We use these metrics to maximize our clients’ profitability through paid search.
After a click conversion, we use heat-mapping and visitor recording to understand how users interact with your website. Utilizing this data, we can assess potential pitfalls with your website and restructure your landing pages to increase conversions.
Intelligently run campaigns utilize laser-focused keywords alongside the implementation of thousands of negative keywords, which are cultivated on a client-by-client basis. Having the right keywords and negatives are only the beginning, finely tuning your match-types plays an integral part in the success of your campaign as well.
All paid ads are tracked within their respective interfaces, but we also integrate this data into our proprietary tracking platform to understand which keywords, ad groups, and campaigns are most successful. With this information, we can continuously optimize your campaign to increase conversions. All of our clients have full administrative access to their client dashboard. We want our clients to see how this process works and are 100% transparent when it comes to our reporting.
We maximize your campaign’s “Quality Score” to ensure that you are receiving the highest positioning possible at the lowest cost. Lower costs lead to better utilization of your budget, receiving lower cost conversions, and maximizes your ROI.
Digital advertising is a game of inches. Small changes in your ads response rates can trigger massive improvements in your profitability, lower your CPC, and increase your positioning. All of our text, display, lightbox, shopping, and re-marketing ads are custom-created and trial-tested. We use historical call-to-action data we have collected over the past two decades to ensure our clients receive a high conversion rate from the start.
Targeting your ads properly, to the right audience, is one of the most crucial aspects of running a successful campaign. Google, for instance, allows you to target by location, age, gender, interest, device, parental status, income, and many other metrics. Knowing your targeted audience, setting up parameters, and optimizing based on collected data is key.
Some PPC marketers make the mistake of placing too much emphasis on sticking to old strategies. The best PPC marketers invest in new strategies to uncover incremental traffic while still caring for their core campaigns. We will conservatively invest a portion of your monthly budget in new strategies at a level reflective of your risk. We openly share our strategies with clients and will keep you informed of what we are doing to improve performance.
The best combined CPC bid x Quality score gets best position
The Max bid you specify for your keyword
How relevant and useful your ad is to the user (CTR, relevance, landing page).