Meet our team
Mr. Tate was one of the pioneers in the pay-per-click advertising industry before the turn of the 21st century. He was one of the first people in the world to gain recognition as a Google AdWords certified partner and started in the internet marketing business before Google was a fledgling start-up.
While Mr. Tate’s specialty is legal and medical marketing, he has overseen campaigns across a wide range of industries, as well as, for some of Americas most widely recognized brands. Mr. Tate was on the forefront of Click-Fraud prevention early on in his career, and was showcased along with James Sokolove by the New York Times concerning the Vioxx scandal, and the fraud surrounding it.
In his free time, he enjoys Weight training, flag football, snowboarding, ATV riding, boating, wine tasting, world traveling and spending time with his beautiful family.
Alex Potenza is a Search Engine Optimization and Pay-Per-Click Manager at Next Level SEM. He specializes in Digital Marketing with a background in PPC advertising, SEO, and Social Media Marketing.
Alex is Google AdWords Certified and has assisted clients by managing their advertising budget and implementing ROI-centric strategies. Past experiences include monitoring and managing PPC campaigns, developing SEO strategies, optimizing web pages using white hat SEO tactics, content writing, and social media management. Alex is a proud graduate from Florida Atlantic University’s College of Business where he earned a double major in Marketing and Finance.
In his free time, Alex enjoys spending time with his friends and family, traveling, playing basketball, and watching his favorite football team, the Pittsburgh Steelers.
Hilary Kinzel is the Chief Marketing Officer at Next Level Marketing. With several years of agency experience under her belt, she is well-versed in both paid and organic search for a variety of industries.
When it comes to Search, Hilary has the experience to know which PPC and SEO tactics will be advantageous for clients. For Paid Search, she can recommend the platforms, strategies and bidding methods to get clients the ROI they are looking for. As for Organic Search, she loves digging into the interior of a site and finding opportunities to improve rankings and drive traffic. She is also certified in both Google AdWords and Analytics.
In her spare time, she enjoys cooking dinner for her boyfriend then waiting for him to tell her it’s delicious, missing her dog as soon as she shuts the door, starting books and not finishing them, and sitting at the beach with SPF 80 on.
Jackie is a Pay-Per-Click Specialist at Next Level SEM. She specializes in Digital Marketing with a background in PPC advertising, SEO, Social Media Marketing, and Video Production.
Jackie is Google AdWords Certified and enjoys creating tailor made campaign strategies. She is also passionate about writing captivating ad copy. In the past, Jackie has spent many years studying and working in Europe. She completed a Bachelor of Business Administration in Northern Spain and has work experience in both Barcelona and Southern France. Her exposure to different cultures has helped her gain a greater understanding of businesses’ needs from an international point of view.
In her free time, Jackie loves reading, playing music, speaking French, running, and paddleboarding. She also enjoys Italian espresso a couple of times a day for experiencing superhuman creativity boosts.
Diossley is a Pay-Per-Click Specialist at Next Level SEM. He specializes in Digital Marketing with a background in PPC, SEO, Social Media Marketing, and Web Design.
Dio has been certified in both Google AdWords and Google Analytics. His experience includes both technical and creative work. His technical work includes implementing SEM strategies that focus on maximizing ROI, creating paid advertising campaigns on Facebook and Instagram, using all the latest web technologies (HTML, CSS, PHP, WordPress, etc.) to manipulate websites, and executing a variety of SEO strategies focused on link-building and on-site optimization. On the creative side, Dio’s experience includes designing eye-catching display ads using the Adobe Creative Suite and designing websites, mockups, and landing pages. Dio received his bachelor’s degree in Economics at Florida Atlantic University and is currently working on his MBA.
In his free time, Dio enjoys reading, collecting vinyl records, and traveling. He also enjoys wasting his time debating Star Trek.
Nydia Davis has spent the last 15 years in digital marketing with a primary focus on Paid Search. She has a keen eye and in-depth background in developing and creating comprehensive digital marketing strategies for major corporations and brands.
With dual degrees from Florida Atlantic University in Sociology & Intercultural Communications, Nydia uses her concentrations to focus on effective demographic and data-driven targeting for building and optimizing Paid Search campaigns. Nydia has also been consistently Google Adwords, Google Analytics and Bing Ad certified for the last 13 years.
Although Nydia feels she lives, eats and breathes Digital Marketing she enjoys cooking, dancing and roller skating in her spare time. She’s also a collector of all thing owl related hence her alumni and obsession with Canadian rapper Drake. She has a son who she hopes to one day become one of his college professors for a Digital Marketing course she’d like to originate.
SEO | Search Engine Optimization
Mr. Murphy is a founding partner of NLM. He was one of the first people in the country to hand code websites using Extensible HTML, and external CSS style sheets at the age of 16.
He went on to study computer science and mathematics in college before founding his first company at the age of 21. Mr. Murphy has spent years working in, and studying emerging markets including Brazil, and consequently speaks Portuguese fluently.
In his free time, he enjoys snow boarding, sailing, working out, literature, and philosophy.
Ramon Herrera is Chief Strategy Officer for SEO at Next Level Marketing. He is a multi-faceted web marketing force who specializes in white-hat Organic and Paid Search Engine Marketing (SEM), as well as User Experience Optimization (UEO), Conversion Rate Optimization (CRO) and Web Analytics.
Ramon is Google Analytics and AdWords Certified, and in his experience, has managed successful domestic and international search campaigns for multi-million dollar companies in a wide array of verticals. He is passionate about Data Science and SEM as he dedicates himself to building strategies to maximize ROI, exploiting opportunities to enhance overall user experience, and website optimization from a technical standpoint for increased exposure. He is a creative individual who loves to laugh, and bury his head in numbers to have the best understanding of every campaign’s performance.
As a big music person, his free time is taken up by attending various music events, as well as indulging in electronic production and turntablism. Ramon is also a food, coffee & wine enthusiast who loves to travel, and is a sports fanatic. Go Yankees!
Feuza Reis is a Senior Social Media, Graphic Design, and Content Manager here at Next Level SEM. She specializes in Social Media SEO, Content Marketing, Photography, Design, and Blogging. She is a nationally recognized, and highly awarded, professional speaker and blogger.
She was originally born in Brazil and is fluent in English, Spanish, and Portuguese. She has helped hundreds of businesses get found online via organic search and loves all things online marketing. She has taught classes on Pinterest SEO, Blogging SEO, and WordPress SEO. Additionally, she has been featured in dozens of blogs, podcasts, and magazines both national and local. Feuza, also known as Fuse, is super passionate about helping businesses elevate their online presence to the Next Level with strategic and sustainable content marketing and SEO. She is creative, passionate and brings a double dose of humor to the team.
In her free time, Feuza enjoys hanging out with her husband Max, her two boys Lucas and Josh and her fur baby Milo. She also loves the beach, red cabernet, and traveling fuels her soul.
Sam is an SEO/SEM Specialist at Next Level SEM. He received his Bachelor of Arts degree from the University of Kentucky in 2014, and earned his MBA at Florida International University.
In a past life, Sam was an English Instructor in Russia, where he honed his skills with Russian and became the strict grammarian he is today. So far, he has proven to be a hard worker. His MBA gives him a fundamental appreciation of the ins and outs of running a business, and a bottom-line focus.
Sam loves statistics, and is always ready to learn. So far, he is credentialed through Google, Code Academy, and others. At Next Level, he has worked with social media, search engine optimization, and many other areas of digital marketing.
In his free time, Sam enjoys reading, writing, taking gratuitous selfies, growing beards, learning languages, sumo wrestling, debating entirely pointless things, and travelling. As a whole, Sam spends too much time on the internet, so he feels right at home at Next Level.
Flavia Lima is an SEO Specialist here at Next Level Marketing. She specializes in drafting efficient website strategies guaranteed to make each business’ site target the most qualified users possible.
She graduated from Rider University Cum Laude with a dual major Bachelor’s degree in Marketing and International Business. She obtained her Associates Degree in Business Administration and has 3 certificates from various universities including San Francisco University and Rutgers University.
Flavia comes from a small business background and she brings a personal touch to each and every strategy.
She is trilingual, fluent in English, Spanish and Portuguese. Her passions include writing poetry for her blog, traveling, consuming vast amounts of fiction literature and dancing hip-hop.
Enmanuel is a Search Engine Optimization Specialist at Next Level SEM. He has a Master’s degree in Tourism Management from Universidad Central de Las Villas,
as well as multiple certifications in digital marketing from Google, Facebook, Hootsuite, Digital Marketer, and other top industry influencers.
Since arriving in Miami from Cuba in 2014, he has won two MBA scholarship contests from The Economist.
Enmanuel has a thorough understanding of social media, search marketing, and content strategies to increase web traffic, sales and brand awareness. As a passionate digital marketer, he has taken on many challenging projects, from a small electrician business to a travel marketplace. In his free time, Enmanuel enjoys being involved in any project to help the Cuban people, especially Cuban entrepreneurs. He always finds time to read a good history book and watch Argentina lose the soccer finals (as a big fan, he is not ready to switch teams, tough).
David’s your favorite writer’s favorite writer & if that isn’t pretentious enough for ya, he has a real nice bridge for sale. He’s a certified word nerd who’s written across industries including healthcare, real estate, marketing, and legal.
More importantly, he’s implemented first-page rankings in all these industries & built close ties with media companies, journalists, reporters, bloggers, & writers of all stripes. This combination of unrivaled prose & invaluable media contacts makes David a certified creative genius. He uses this over-the-top ability to develop innovative content strategies & growth plans. He then execute them like he’s finishing someone in Mortal Kombat.
All of which is a long way of saying David’s the copywriter you never knew you always needed. He’s uniquely suited to take your SEO to the next level. His work speaks for itself. He just hopes it doesn’t say anything too awesome, but it’s probably too late for that.
In his free time, David enjoys writing poetry, playing with lil ol’ doggos & big ol’ puppers, and making memes.
Sharone Houri is an SEO and Content Writing Specialist for Next Level Marketing. She specializes in Content Writing, Website Design, Search Engine Optimization, and Blogging.
She was originally born in France and is fluent in English, French, and Hebrew. She has an obsession with technical terms such as LSI, XML sitemaps, and Alt texts. On the other side of the spectrum, she studied Criminal Justice, and Psychology at Florida International University.
Aside from trying to analyze everyone, she loves designing websites including her newly founded Jewelry Company and appreciates learning new marketing skills every day. She has mastered the art of content writing, website design and her very favorite—SEO.
Sharone Houri, also nicknamed “Sha”, is very passionate about writing, and has been blogging since she was twelve. She is currently writing her first novel, in efforts to inspire others through her work. Alongside, she loves painting in acrylic and hopes to be representing her own gallery one day. She also hosts a weekly class, teaching young girls about self-esteem, and personal growth.
Her favorite motto to live by is: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” She strongly believes in dedication, virtue, and reaching one’s highest potential every single day—No excuses allowed.
WEB | Web Design & Development
Stephan is a senior full stack web developer with over 16 years of experience in graphic design, web development, project management and leadership spanning the hospitality, travel, and consulting industries.
He has helped companies big and small, produce effective marketing strategies and designs online tools, that add intrinsic and monetary value.
Stephan’s passion for always staying current with the latest web development trends has made him an expert in web architecture and development and UI/UX implementations. Stephan is directly responsible for Norwegian Cruise Lines’ globalization efforts. Leveraging technologies like Geo Location, translation services, and scrum teams to bring it all together.
Although born in Dakar, Senegal (Africa), most of his education took place in the states. Due to all his travels, over the years, Stephan has become fluent in four major languages. English, Spanish, Portuguese, and French.
He enjoys spending time with his wife, Katie, their sons, Alexander and Silas, and their dog Lilly. His favorite past-times include playing basketball, photography, and video editing. Stephan is also a big Miami Hurricanes football fan.
Joseph Pagan is a media arts specialist focusing on website design and development. With over 16 years experience Joseph Pagan specializes in Website Design, HTML, CSS, App Design, Graphic Design, Branding and also Product Design/Manufacturing.
He has designed websites for major brand companies like Sugar Factory, Hontus, Mia Toro, Cafe Iguana, Planet Traveler USA and many more.
He has a Bachelor’s degree in Media Arts and Animation from the Art Institute of Ft. Lauderdale. He has worked with many companies to build and elevate a strong brand presence through Logo Design, Website design, Social media advertisements, Video, and Magazine Advertisements.
His most recent project Space Case 1 (SC 1) has gained recognition from many media sources like Forbes, CNN and the New York Times for being technologically ahead of the industry.
Lazaro is a Software Engineer with experience in software development, web design, graphic design, database design, software architecture, network administration, digital marketing and social media marketing.
He has a Bachelor’s degree in Computer Engineering from Universidad de las Ciencias Informáticas and he has advanced knowledge of multiple programming languages and development platforms.
Francielle is a Brazillian national who travels the world adding languages and marketing skills to her resume. She is a social media expert, and currently heads the social networking department at NLM.
She speaks English, Spanish, Portuguese, Italian, and Vietnamese. She enjoys traveling, linguistics, playing the violin, and dancing ballet at a semi-professional level.
Maria Toscano is the Social Media & SEO Coordinator at Next Level Marketing. She graduated magna cum laude with a Master in Business Administration degree from Florida International University.
Maria started as a digital marketing intern and is now the Social Media and SEO coordinator at Next Level.
Her past job experiences include working for a management consulting company in Miami and working for the press and public affairs departments at the French Consulate.
In her free time, Maria likes to learn new languages and play the guitar. She also enjoys going to the beach, working out, and playing tennis.
Michael Capone is our fall social media intern. He is passionate about social media and content marketing. Mike has worked with social media before, and is happy to have the opportunity to explore the field more at Next Level.
In his free time, Mike likes to play guitar and DJ. When he is not pumping out new tunes, he hits the books and seeks guidance on how to give his all at Next Level. In the future, Mike wants to explore his passion for music, and become a full-time worker at the company.
Landon is a Business Development Manager at Next Level Marketing. He holds his law degree from the University of Miami School of Law, with a focus on Entertainment Law and Intellectual Property.
Prior to joining Next Level, Landon worked at United Talent Agency’s Beverly Hills office, where he gained valuable experience across their Licensing, Brand Management, and Digital Media departments. Landon previously worked as a Marketing Manager for Electronic Arts (EA Sports) and as the National Sales Director for TNT Media, where he first met Next Level’s President, Michael Tate.
Landon works out of Next Level’s newly opened Los Angeles office, handling client acquisitions and servicing Next Level’s clients in Southern California.
In his free time, Landon enjoys traveling, reading, playing basketball, and listening to music.
Lauren is a recent graduate of Florida International University, where she earned her Masters of Business Administration. She is not only a Panther, but a Gator as well: she attended the University of Florida for her undergrad, where she earning her Bachelor of Arts in International Studies.
While at UF, she did an exchange program in Porto Alegre, Brazil, and is now fluent in Portuguese. She loves to travel, and has been to 5 of the 7 continents (the other 2, Asia and Antarctica, are soon to come). The majority of her free time is spent training in Brazilian jiu jitsu, of which she is very passionate about. When she is not at the gym, she is usually playing with her twin nieces or researching for her wellness blog. She loves to try out new healthy recipes, that of which she usually enjoys but her family and friends think otherwise.
Ms. Clark is the head of account management for Next Level Marketing. She has built, managed, and maintained client relationships across the country, and provided consulting and lead generation services for some of the nations largest firms.
Ms. Clark has overseen millions of dollars in ad spend and always strives to produce the largest ROI — under budget and on time.
In her free time, Ms. Clark she enjoys spending time with her family, attending marketing seminars, and sailing.