74% of Internet Traffic in 2017 Will Be Video
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Paid Video Advertising
Video is no longer the domain of SEO only. Paid video advertising on YouTube and the Google Display Network is an excellent way to extend your campaign’s reach. There are over 6 billion hours of video watched every month on YouTube alone and about 800 million unique visitors each month. YouTube has turned into the 2nd largest search engine in the world. Our Google AdWords Certified Professionals are fully equipped when it comes to video advertising and will use innovative, fresh, ad formats, and comprehensive targeting tools to reach your audience and draw them in.
Why Use Video PPC?
Many people believe that video is only useful for Search Engine Optimization (SEO). What they don’t know is that video is also important for Pay-Per-Click (PPC) Advertising. Our professional Google Certified experts can use this auction-based marketing system to manage and promote your video ads via YouTube and Google’s Display Network. Promoting your videos on YouTube and the Display Network is an excellent strategy to extend the reach of your campaign even further.
Video advertising is a cost-effective strategy that, like many PPC strategies, you only pay for when users click or view your ads. When looking at ad spend, cost per view (CPV) on video ads are a fraction of the cost per click (CPC) platforms Google has to offer. Competition is also significantly lower, and thanks to Google AdWords and Analytics, data on your video’s performance is extremely granular. Running a video PPC campaign gives you the ability to set-up multiple ad groups, which display your video’s performance by demographic, topics, and interests. You can also target specific keywords, making the ability to lower your spend and achieve maximum ROI very achievable. Like PPC, video advertising through YouTube and the Display Network provides you with real-time analytics, which helps provide a thorough understanding of users’ buyer behavior.
The trend to video advertising is evident now more than ever as online video accounts for 50% of mobile traffic. Just by clicking play on your video, the viewer is giving you permission to advertise to them about your product or service. One short video can turn into thousands of potential prospects. Mobile video is convenient and users are more likely to be engaged as they search for something specifically or in need of entertainment on the go. Statistics show that by showing a video in your ad it can increase the chances of a viewer making a purchase by 35%.
One of the best and most efficient ways to use video marketing within your PPC campaign is on your landing pages. Strong landing pages are an integral component of any PPC campaign. A strong landing page will help improve conversions and using videos on these landing pages will help with descriptions and demonstrations. Implementing videos in your PPC landing pages will help educate your audience on your products or services and can help introduce your unique selling point.
Optimizing Your Videos
Using video marketing in your PPC campaigns is an excellent way to increase exposure, but Google cannot read these videos to properly index them, meaning you must provide Google with the correct information so it can properly view and rank your videos. This is where one of our certified experts can help you create the right meta-data to ensure Google properly indexes your video content, maximizing your reach to potential clients.
Next Level SEM will help find new opportunities for your business by using efficient outlets to display your videos. We work with producers and videographers to make your videos as appealing as possible. Our video experts, who are Google Certified Partners, will make your video available to sites like:
- Google Search
- Bing Search
- Yahoo Search
Our Clients’ Success Says It All
“Compared to our previous marketing company, our leads are flowing in, they are better quality leads and it is keeping us extremely busy. I am very impressed with Next Level Marketing.“
– Anna Shapiro, Esq., LLM, Founder & Personal Injury Attorney at Shapiro Law Group, PC.
The experts at NLM have the knowledge and experience needed to build a streamlined, optimized, and highly targeted campaign. Our PPC experts understand how to effectively launch a marketing strategy, for your business, right from the beginning. We were one of the first companies in the country to become certified by Google. Our knowledge expands to Bing and Yahoo! PPC as well. You will not find another company, or team, that is more competent and dedicated to managing your PPC verticals.
Every campaign that we mange is hand-crafted and managed by real-life certified Google professionals. More importantly, we would be exclusive to you, unlike our competitors. We only work with one client, per industry, per demographic. Tell your story and engage with customers on a whole new level and see what Video Advertising can do for you. Next Level SEM offers video advertising for PPC and SEO. Our video ad placement team helps clients strategically place videos on the internet that provide exposure at a cost- effective rate. Videos are now an integral part of the internet and digital marketing and will only continue to get bigger. If you are looking to expand your reach and increase conversions in your campaign, call an expert at Next Level today to set up your video PPC campaign today.