Google Adwords

Highest possible conversion rate and overall ROI

Google innovated Pay Per Click (PPC) marketing in 2000 and all the other major search engines quickly followed suit.

Google AdWords allows you to pay a small premium to have your website ranked on the first page of a search query pertaining to your business. You/we are able to pick the key phrases you want to show for, ad copy that is displayed to potential customers, where they are led once the ad is clicked and much more.

Next Level Marketing is a Google AdWords Certified Partner and Google Analytics Certified. This means we are trained and certified by all major search engines to effectively manage your PPC campaigns. More importantly, for over the past 16 years we have managed campaigns exclusively for the legal community. So, the campaigns we would build for you would be already trial tested which will ensure you receive the highest possible conversion rate and overall ROI.

What can scare people away from PPC is the fact that you can waste tens of thousands of dollars before you start seeing positive returns. This can be attributed to a multitude of different factors, having the wrong match type, not using direct and or call-to-action ad copy, implementation of negative key phrases, not tracking your

conversion to see what is working, and what’s not, and managing your campaigns properly to ensure you are only spending ad dollars on what’s converting, and not wasting your ad spend and budget.

We take all the guess work out of the process and build and manage a campaign for you that will deliver clients to your website at an effective cost. We have managed over 10 Million Dollars in ad spend over the last decade, and have a perfected a unique methodology that ensures your “quality score” with the search engines is maximized so your account benefits from higher positioning at a lower cost.

The Google quality score is their metric of determining where an ad is placed, at what cost and correlates with your bid. It is determined by a multitude of different factors, including – landing page relevance, ad copy relevance, key word relevance, expected CTR%, just to name a few. It is the search engines way of ensuring that the highest position DOES NOT go to the highest bidder, but to the most relevant bidder. So, in essence, you can be in higher positioning than your competitors for less cost, and that is our main mission and guarantee to you. In addition, one of the best parts about our service is that we are exclusive to you. We work with only one Firm, per practice area, per demographic.

Managerial Duties will include but are not limited to the following:

  1. Initial  Initial SEM Consultation
  2. Setup of Google Analytics (includes goals and conversion tracking)
  3. Setup of Google Search Console
  4. Setup of Call Tracking Service
  5. Key Word Analysis and Generation
  6. SpyFu Analysis
  7. The Setup and Management of Key Words on Google (if applicable)
  8. -Creation of Display/Remarketing Digital Ad Copy (if applicable)
  9. -Management of Display/Remarketing Campaign (if applicable)
  10. Use of Proper Keyword Categorization, Matching Options and Ad Group Development
  11. Multiple Campaign Creation
  12. Real-Time Bid Adjustments
  13. Daily Spend Adjustments
  14. Build and Implement a comprehensive key phrase list
  15. A Dedicated Certified Google Concierge
  16. Exclusivity to Industry and Demographic
  17. Ongoing PPC Strategy Development
  18. Continued Platform Updates to Reflect Ongoing Strategy Changes
  19. Position Monitoring and Placement Optimization to Achieve Desired Results
  20. Ongoing Keyword Performance Analysis, Additions & Deletions (includes various match types)
  21. Ad Extensions, Call Extensions, Callout Extensions, Structured Snippet Extensions, Location Extensions, Review Extensions & Site Link Extensions
  22. Targeted Landing Pages (including ensuring landing page receives the best possible *”Quality Score”)
  23. Google Plus Account Syncing
  24. Write effective Ad Copy for Ongoing Ad Copy Analysis and Testing
  25. Detailed Reporting & Analysis (Google Analytics)
  26. Continued Conversion Tracking Analysis
  27. Fraud and Strange Event Monitoring
  28. Work to Increase Higher Conversion Rates, Higher Click Through Rates, and Improved *Quality Scores
  29. The Consultant also guarantees to use its best efforts to maximize the Clients *“Quality Score” with applicable search engines.

*Below is a detailed description of how Google.com has defined “Quality” and its importance:

Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google and the relevance of your ad text, keyword and landing page. We believe high quality ads attract more clicks, encourage user trust and result in better long-term performance. To encourage relevant and successful ads with AdWords, our system defines a Quality Score to set your keyword status, minimum CPC bid and ad rank for the ad auction.

Google Partner - Next Level SEM