Bing Ads

Quality, Targeted Traffic to your Website

Get your FREE Bing Ads Video Audit & Strategy

More Than Just An Automated Bing Ads Report

Backed by 20+ years of online marketing data, We analyze your campaign, highlight your deficiencies, and provide an advantageous strategy to maximize results. We will then present the facts to you in a private video that you can watch at your leisure.

  • Free PPC Bing Ads Audit & Strategy
  • One-On-One Consultation With Our Chief Bing Ads Strategy Officer
  • Free Competitor Analysis
  • Free Landing Page CRO Analysis
  • Free Same Day Custom Bing Ads Strategy Plan & Rate Quote
  • Use Proven Visitor-To-Lead/Sales Conversion Rate Techniques

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PPC GuaranteeROI-Guarantee-1

Most PPC companies don’t offer a guarantee because they are not confident in their abilities. The NLM PPC Guarantee is simple: If you don’t receive at least a 3-1 Return on Investment in month one or two through your managed PPC campaign, you don’t pay us a management fee.

Getting Started with Bing Ads

Welcome to the lucrative and underused world of Bing Ads. Want to capture an untapped 34% of U.S. desktop searchers? How about finding qualified leads who spend 19% more per purchase than their Google counterparts? What about serving ads to the 18 million searches on the Bing Network that have a household income of over $100,000?

Then you’ve come to the right place. Next Level Marketing is one of the nation’s premier Bing Advertisers. We’re a Bing Elite Agency and our pay-per-click team is Bing Certified. So, what does this mean for you?

Well, it means that we can help you target the more mature, more affluent demographic that uses Bing. We can increase your bottom line by reaching and influencing the family decision makers. We can get you better, higher quality leads that have a significantly lower cost-per-click.

We can, in other words, help you reach undreamed of success. Are you ready? That’s not a rhetorical question. We’re serious. Can your brand handle a 10% bump in monthly leads? Because you’ll get it.

Why Next Level?

Because We Run Your Campaigns Better Than Anyone Else

First and foremost, we give you a Bing PPC Guarantee. You don’t have to pay us a management fee if you don’t receive a three-to-one return on investment during your first or second month. We make this guarantee because we’re the unrivaled experts at Bing Ads. We know how to turn a flailing campaign into one that makes you serious money. It’s that simple.

What sets us apart from other agencies? Why should you use us?
Simple: our team is the best around. Not only are we certified and savvy, but our co-founder has personally managed over $200 million of paid-placement spend. He’s used this insider knowledge to create an award-winning team of the best Bing PPC specialists in the country.

We Can Promise you

Setup That Works

Your ads are optimized from the ground up to work on the day we launch your campaign.

Budget Optimization

Not only do we create compelling ads with the best targeting and tracking around, but we know how to keep your spend low. We optimize your budget to turn one dollar into five and show your ads to more people.

Expert Tracking

We understand your keywords, ad groups, clicks, site visitors, and calls better than any other agency out there. Our proprietary tracking system allows us to see what’s working and ditch what isn’t.

Split Testing

Sure your ad may be doing well, but could it perform better? We split test everything from ad copy to landing page design to targeting options. This means we can make sure your Bing Ads campaigns are nothing short of extraordinary.

Conversion Optimization

You can have the best ad in the world, but it won’t matter if your landing page isn’t converting. We focus on creating seamless digital experiences that drive conversions.

Data-Driven Decisions

You don’t have to go with your gut instinct anymore. We’re here to gather data and use that data to make you money. Nothing more and nothing less.

Bing Keyword Research Tool

The first thing you need to know about Bing Ads is that you do keyword research in much the same way as on Google AdWords. They have a very similar Bing Keyword Research Tool. You have the same options to create keyword suggestions based on typing in a few potential keywords. You can narrow your audience down by language, device, country, and more. You can input negative keywords to make sure your ads don’t show up for searches you don’t want them to.

One of our favorite features of the Bing Keyword Research Tool is how you can group keywords by Ad Groups. This suggests similar keywords to group together and creates narrow, focused ads. Not only will this save you money, but you’ll watch your conversions skyrocket once you match intent and ad together.

Keyword Match Types

When no bid is specified, each level inherits its parent match type bid

What use is a perfectly written ad if you don’t have the right keywords to target? That’s not a rhetorical question. The most important part of any Bing Ads’ campaign is your keyword selection. So, what are your options? More importantly, how can you make sure you’re picking the right keyword match type?

That is where we shine. We know the basic keyword match types – broad match, broad match modifier, phrase match, exact match – like the back of our hands. We know how to use these match types to create unique and cost-effective campaigns. We know how to turn your $1,000 investment into much, much more with our Bing Ads ROI Guarantee.

We even know which match types you’re going to want to avoid altogether. Stay away from broad match, for example. Phrase and exact match are going to be your money makers on Bing. You’re also going to want to pay attention to the close variations of your keyword when using phrase and exact match.

A final note on Bing Ads’ keyword match types: you had better make use of negative keywords. These are keyword phrases that will disqualify your ad from showing up. Let’s say you’re a high profile personal injury attorney. You’re NOT going to want to show up for searches like “inexpensive personal injury attorneys.”

Bing Ads’ Quality Score

The quality score of your Bing ads is the report card for specific ads. With millions of ads being served each day, you’re going to want to know how well yours are performing, right? This is where quality score enters the picture.

Your quality score is a number between one and ten, with one being horrible and ten being the perfect ad. You can increase your quality score by serving relevant ads to relevant audiences using relevant keywords and relevant landing pages. The name of the game is relevance.

If your click-through rate (CTR) is high, your ad itself is relevant to search queries, and users have a positive landing page experience. This means your quality score is going to be high. This helps keep your costs low and your ROI through the roof.

Bing Bidding Basics

Bing Ads are less expensive than their Google counterparts, but you can still rack up a hefty bill if you don’t pay attention to your bidding strategy. Once again, that’s where Next Level takes your campaign to new heights of success. How? Well, we make use of Bing bidding optimization.

There are five different types of bidding in Bing: manual, enhanced CPC, maximize clicks, maximize conversions, and target CPA. While it’s tempting to set your campaign on maximizing conversions and call it a day, that’s not that smartest strategy

You’re going to have lower costs per click if you vary your bid type and take individual keyword groups into consideration. That’s what our Bing Specialists do. That is one of the ways we’re able to offer such substantial ROI to our clients.

Bing Ads Extensions

Bing Ad extensions are one of the easiest ways to make sure your ad stands out from the competition. They draw attention and help funnel clicks to your landing page.

Bing offers a lot of different ad extensions, including: location extensions, call extensions, sitelink extensions, image extensions, app extensions, callout extensions, review extensions, structured snippet extensions, and price extensions. You can certainly expect them to add to this list in the future.

It’s worth taking a minute to stop and note that while there are call ad extensions, Bing doesn’t offer a call-only ad type. This means that you can’t have your ad show up as a clickable phone number. It’s sad, we know, but the other extensions more than make up for this.

One of our favorite strategies is to run a mix of location, call, sitelink, callout, and review extensions. Not all are going to show up every time your ad is served, but this approach makes sure your audience is getting hit with powerful social proof.

Demographic & Device Bidding

Bing is designed to help you funnel the right traffic to the right landing page. One of the ways they do this is through advanced demographic and device targeting options. Now, you already know that Bing attracts an older, more affluent demographic. What you may not know, though, is how to segment that demographic into distinct audiences.

You’re in luck because we do. The expert Bing Ads’ team at Next Level Marketing knows exactly how to use Bing’s advanced targeting options and targeting rules to get your ad in front of the right audience. Want to serve ads to people between 50 and 64 years-old on the East Coast browsing on Apple devices? We can make that happen.

This brings us to where Bing Ads’ targeting really shines: their device bidding. Bing’s demographic targeting is great, but their device targeting is a goldmine for you and your business. You can capture mobile micro-moments with ease. You can design mobile and tablet-based campaigns that are sure to convert. You can create stunning desktop landing pages that ONLY show up on desktop.

Combining device, demographic, day-of-the-week, and location targeting into one perfectly tailored ad set allows you to show your ad to hyper-specific audiences. That’s the only approach we take at Next Level and it’s how we grow your business.

Bing Display Ads

Want to expand your ad’s reach across the entire Bing Network? Then you’re going to want to start using Bing Display Ads. Bing has an extensive network – Windows, Xbox, MSN, Outlook, Skype, LinkedIn, AOL, and so many more outlets – that’s perfect for rich-media display advertising.

You can serve your audiences videos, banners, and interactive ads to capture their attention. This is where our creative team becomes incredibly important. Anyone can make use of Bing’s Display Network. You don’t want to be anyone, you want to stand out. So, how about you match the nation’s premier graphic design team with the nation’s premier copywriting team with the nation’s premier Bing Advertising team? The results are nothing less than extraordinary. That’s our promise to you.

Bing Product Ads

You need to be using Bing Product Ads if you’re a retailer. It’s that simple. You can’t afford to miss out on Bing’s 34% market share. The question then becomes how to advertise your product effectively and make sure it stands out from the competition.

We make sure your Bing Product Ads’ success happens. From adding extensions and structured data to help your product stand out to guaranteeing the file hierarchy is flawless, we’re product listing experts. We’ll set up smart product filters and priority groups. This helps make sure only your relevant products are showing up for searches.

One of the most interesting parts of Bing Product Ads, and certainly the most important from a marketing perspective, is the detailed reporting options. We break everything down, from Share of Voice (SOV), to partition and dimensions reporting, to specific detail on which of your products are selling for the largest profits. We’ll optimize what’s working, get rid of what’s not, and watch your ROI skyrocket.

Custom Audiences and Remarketing

No Bing Ads’ campaign is complete without adding some remarketing and custom audience targeting into the mix. We like to call this your money audience, since it is created using data-driven analytics and much more likely to convert.

Remarketing (sometimes called retargeting) is the idea of serving ads to people who have already been on your website. Whether they were checking out specific products, reading your search engine optimized blog content, or found your site from a social media ad – these are the people who are interested in your brand.

Once they’re interested, it’s time to start hitting them with conversion-focused ads. This is how you build a database of marketing qualified leads. This is how you watch your bottom line rise. This is how you experience what we like to call riotous success.

Remarketing on its own is incredibly powerful, but it gets even better once you introduce custom audiences to the equation. Custom audiences are ways to further segment and target your messaging. To use these, we create lists based on customer behavior, including: In-Market, Subscriber Types, Lifetime Value, Purchase History, and more.