Bing Yahoo!

We deliver high quality PPC results

Following the acceleration of the deployment of Windows 10 with Bing globally, some experts are predicting that Google’s share of search in the U.S will drop below 60% in 2016. In addition to Windows 10, Bing has integrated search functionality into various Microsoft products like XBOX, MS Office, and Cortana.

Bing is also poised to steal market share from Google due to consistently lower Cost-per-Click. Next Level Marketing has the expertise to deliver high quality PPC results across all the major search engines.

Managerial Duties will include but are not limited to the following:

  1. Initial SEM Consultation
  2. Setup of Google analytics (includes goals and conversion tracking)
  3. Setup of Google Search Console
  4. Setup of Call Tracking Service
  5. Key Word Analysis and Generation
  6. SpyFu Analysis
  7. The Setup and Management of Key Words on Bing.com & Yahoo.com (if applicable)
  8. -Creation of Display/Remarketing Digital Ad Copy (if applicable)
  9. -Management of Display/Remarketing Campaign (if applicable)
  10. Use of Proper Keyword Categorization, Matching Options and Ad Group Development
  11. Multiple Campaign Creation
  12. Real-Time Bid Adjustments
  13. Daily Spend Adjustments
  14. Build and Implement a comprehensive key phrase list
  15. A Dedicated Certified Bing/Yahoo! Concierge
  16. Exclusivity to Industry and Demographic
  17. Ongoing PPC Strategy Development
  18. Continued Platform Updates to Reflect Ongoing Strategy Changes
  19. Position Monitoring and Placement Optimization to Achieve Desired Results
  20. Ongoing Keyword Performance Analysis, Additions & Deletions (includes various match types)
  21. Ad Extensions, Call Extensions, Callout Extensions, Structured Snippet Extensions, Location Extensions, Review Extensions & Site Link Extensions
  22. Targeted Landing Pages (including ensuring landing page receives the best possible *”Quality Score”)
  23. Bing/Yahoo! Local Account Syncing
  24. Write effective Ad Copy for Ongoing Ad Copy Analysis and Testing
  25. Detailed Reporting & Analysis (Google Analytics)
  26. Continued Conversion Tracking Analysis
  27. Fraud and Strange Event Monitoring
  28. Work to Increase Higher Conversion Rates, Higher Click Through Rates, and Improved *Quality Scores
  29. The Consultant also guarantees to use its best efforts to maximize the Clients *“Quality Score” with applicable search engines.

*Below is a detailed description of how Bing & Yahoo! has defined “Quality” and its importance:

Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Bing/Yahoo! and the search network. This score is determined by your keyword’s click through rate (CTR) on Bing/Yahoo! and the relevance of your ad text, keyword and landing page. We believe high quality ads attract more clicks, encourage user trust and result in better long-term performance. To encourage relevant and successful ads with AdWords, our system defines a Quality Score to set your keyword status, minimum CPC bid and ad rank for the ad auction.

Bing Accredited Agency - Next Level SEM