The largest search engine in the world is Google, which processes about 3.5 billion search queries. The second largest search engine in the world is YouTube, which has 30 million users each day. Video Marketing has become too large to ignore. We have prepared a list of 5 reasons why you should do video marketing, but we could go on and on if we wanted to.
At the end of the day, this is the big one. Simply stated, video marketing is effective for any type of business. Having a video on the landing page means you are 53% more likely to appear on the first page of an organic search. Videos bring in 2 to 3 times the amount of monthly visitors. People who watch videos are far more likely to retain the information; viewers recall 95% of the information in a video, as compared to 10% as they read text. This means that people will see your videos more and get more from it.
Including a video on the landing page has increased conversions by up to 80%. 64% of users are more likely to buy a product after watching a video. These are both factors which directly affect your bottom line.
2. Everyone Else Is Doing It
Video marketing is incredibly competitive. Your rivals might already be doing it. More than half of all marketers, 52%, have found videos to be effective for brand awareness. The same percentage of marketing professionals have noted video marketing to have the best return on investment.
72 hours of video are uploaded to YouTube every minute. There is a solid chance that at least one of your competitors is among all the videos that are flying through cyberspace. You cannot afford not to video market in this day and age.
3. Videos Are Everywhere
The advent of the internet means that you can access information from all over the world. If your company has long reach, video internet marketing is the best way to show what you can do. When a company is selling products and services through the internet, this is the way to go. You can extend your outreach far beyond a billboard.
Videos are everywhere in the sense that you have a way to watch videos in your pocket right now. Over half of all videos are viewed on mobile devices. Snapchat and Periscope are immensely popular. People watch more than 10 million videos on Snapchat daily, and more than 200 million clips have been created and shown on Periscope. Mobile users are also more likely to spread the word around. 92% of mobile video viewers share videos with others.
4. The People at the Top Watch Videos
50% of executives seek out additional information after seeing a video. When presented with a choice between text and video, 59% of executives opt for videos. On a weekly basis, 54% of executives share work-related videos with their peers.
When you reach out, you want to get the people who are going to be making the final decisions. It is nice to impress everyone, but we understand that the decision-makers are the ones who are going to be using your services or buying your products.
5. It Humanizes You
Statistics is how you prove facts. We understand that you should never lose sight of that. You should also never lose sight of the fact that you still need to have some outreach from a human perspective. When you are a doctor who cares passionately about all of your patients, it can be hard to translate your empathy onto written words. Potential customers can see how much you care about your work. If you are selling a product, possible customers can see it in the flesh. Video marketing helps make things real.
At Next Level Marketing, we have been pioneers in the realm of digital marketing since its inception. If you have any questions about video marketing, law firm marketing, digital marketing, or anything at all do not delay in calling us. We are happy to assist in any way we can.